Head of Brand Marketing

Zapp; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading convenience retail firm in London is seeking a Head of Brand Marketing to develop brand strategies that drive awareness and engagement. The role involves overseeing multi-channel marketing campaigns, managing team members, and enhancing customer loyalty through innovative initiatives. The ideal candidate has over 8 years of B2C marketing experience and strong leadership skills. A competitive salary and equity package is offered, along with generous holiday and health benefits.

Benefits

Competitive salary & equity package

25 days holiday per year

Private health insurance

Extended sick pay and maternity/paternity leave

Qualifications

• 8+ years’ experience in B2C brand marketing.
• Proven experience in developing and executing multi-channel brand campaigns.
• Able to shape and evolve a brand’s positioning and messaging.

Responsibilities

• Develop and execute brand strategies to drive awareness and growth.
• Oversee multi-channel brand campaigns ensuring impactful customer experiences.
• Manage Brand Marketing Associate(s) and support their development.

Skills

B2C brand marketing experience

Multi-channel campaign execution

Creative and analytical mindset

Consumer behavior understanding

Leadership skills

Job description

Overview

Head of Brand Marketing • Vauxhall, London

Zapp are hiring a Head of Brand Marketing to develop and execute brand strategies that drive awareness, engagement, and growth at Zapp. This role will enable you to build strong relationships with both internal teams and external agencies to deliver impactful marketing initiatives. You'll also have the opportunity to work directly with our Founder!

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

What You’d Be Doing

• Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns.
• Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers.
• Working closely with the CRM, Growth, and Commercial teams to ensure brand marketing efforts align.
• Identifying and launching new brand-building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty.
• Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy.
• Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience.
• Driving the creation of high-quality brand content, working with in-house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials.
• Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.

What We’re Looking For

• 8+ years’ experience in B2C brand marketing
• Proven experience in developing and executing multi-channel brand campaigns across ATL, BTL, digital, and social media.
• Able to shape and evolve a brand’s positioning, messaging, and visual identity to enhance customer engagement and market presence.
• Strong creative and analytical mindset, balancing data-driven decision-making with innovative campaign execution to optimise brand awareness, engagement, and ROI.
• Customer-focused approach, with an understanding of audience segmentation, consumer behaviour, and insights-driven marketing strategies.
• Ownership & leadership mindset, demonstrating proactivity, strategic thinking, and the ability to work autonomously while collaborating effectively with cross-functional teams and external agencies.
• Strong leadership skills in directing, developing and supporting a team.

Benefits

• Competitive salary & equity package
• Enjoy 25 days holiday per year (plus all bank holidays)
• Private Health Insurance
• Extended sick pay and maternity / paternity leave pay

Equal Opportunity and Diversity

At Zapp we embrace diversity. We are committed to creating an inclusive and supportive work environment. We firmly believe that a variety of backgrounds & perspectives make our team stronger and bring our product closer to the customer.

As an Equal Opportunity Employer, we make all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.