Head of Brand & Consumer Insights – SW Europe

Brown-Forman; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A premium spirits company in Greater London is searching for a Brand and Business Insight Manager to lead market research efforts and consumer insights. The position plays a crucial role in shaping brand strategies by providing actionable insights derived from data analytics and market trends. Candidates should possess strong leadership skills, a background in consumer goods, and exceptional analytical capabilities. This role will actively contribute to the company's growth, leading a team of two while collaborating with various stakeholders.

Benefits

Equitable pay structures

Premium employee experience

Diverse workforce benefits

Qualifications

• Experience with market research/category management in consumer goods.
• Track record of building premium brands through both agency and client-side experience.
• Ability to plan and manage multiple projects to completion.

Responsibilities

• Lead identification of critical knowledge gaps related to consumers and marketplace.
• Oversee analyses of market trends using continuous data.
• Collaborate with stakeholders to align on KPI measures.

Skills

Market research/category management

Team leadership

Analytical skills

Quantitative and qualitative research skills

Presentation skills

Job description

A premium spirits company in Greater London is searching for a Brand and Business Insight Manager to lead market research efforts and consumer insights. The position plays a crucial role in shaping brand strategies by providing actionable insights derived from data analytics and market trends. Candidates should possess strong leadership skills, a background in consumer goods, and exceptional analytical capabilities. This role will actively contribute to the company's growth, leading a team of two while collaborating with various stakeholders.