Head of Brand and Support Marketing

GUARDIAN NEWS AND MEDIA; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading media organization in Greater London seeks a Head of Brand and Support Marketing to enhance global brand recognition and deliver impactful marketing campaigns. The role involves defining brand strategy, leading global marketing efforts, and ensuring adherence to brand guidelines. Ideal candidates will have extensive brand marketing experience, strong creative judgment, and excellent interpersonal skills. The organization promotes a diverse and inclusive culture, operates in a hybrid work environment, and offers generous benefits.

Benefits

30 days annual leave

Generous pension scheme

Private healthcare

Volunteering days

Cycle-to-work scheme

Qualifications

• Extensive experience in brand marketing roles.
• Strong creative judgment with a design eye.
• Ability to lead major and complex marketing campaigns.
• Proven record of delivering impactful marketing campaigns.
• Excellent influencing and presenting skills.

Responsibilities

• Define and evolve overarching brand strategy.
• Set clear team strategy and KPIs.
• Lead brand marketing activities globally.
• Deliver global support-driving marketing campaigns.
• Maintain Guardian brand guidelines.

Skills

Brand marketing experience

Creative judgement

Campaign leadership

Customer-centric approach

Interpersonal skills

Job description

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting‑edge commercial professionals, and industry‑leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

Head of Brand and Support Marketing

This role will build global consideration for the Guardian brand, creating prospect pools of customers which will ultimately deliver commercial revenue across the business, as well as overseeing a campaign calendar bringing our editorial values to life in order to directly drive support from our audiences.

About the role

• Define and evolve the overarching brand strategy in alignment with company vision, editorial mission, audience growth goals and research insights
• Set clear team strategy and KPIs that feed into the department strategy and are widely understood in the team
• Brand leadership within Marketing & Reader Revenues, crafting and activating an annual plan that brings the Guardian's brand and support propositions to life through marketing activities and partnerships globally, leading the internal team and external agencies to pursue standards of excellence
• Deliver a calendar of global support‑driving campaigns, demonstrating innovation and high levels of collaboration and directly driving reader revenue into the business
• Brand guardianship globally – maintaining and implementing Guardian brand guidelines across all Guardian communications. Working closely with the Marketing Design Director and others to evolve and enforce the brand through all audience‑facing touchpoints

About You

• Extensive experience in brand marketing roles
• Excellent creative judgement and design eye
• Brand leadership including major, complex campaign delivery
• Commercially fluent and customer‑centric with a proven track record of delivering impactful marketing campaigns
• Excellent interpersonal and communication skills including influencing and presenting, particularly at a senior level. Inspiring leader with a clear vision, who also enjoys working as part of a team

We operate in a hybrid environment, usually working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

How to Apply

To apply, please upload your latest CV and a cover letter which outlines why you'd love to take on this role, and why you're a great match for what we're looking for.

We appreciate the time taken to prepare each application we receive. We do not use AI‑assisted technology to review applications; every application is reviewed by a member of our recruitment team.

The closing date for applications is 6pm, Wednesday 10th December 2025.

Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact Karen Walter to discuss further so we can work on your application.

Benefits at the Guardian

You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8‑12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.

You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss and trans equality policy.

Culture and Wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and Pilates classes. These run alongside our corporate gym membership and cycle‑to‑work scheme.

Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch, and dinner.

Learning and Development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.