Head of Brand and Campaigns (Mat Cover)

Warner Hotels; Hemel Hempstead; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading hospitality group in Hemel Hempstead is seeking a Head of Brand & Campaigns for maternity cover. This role will drive brand performance through strategic campaigns, managing a high-performing team, and working closely with commercial partners. The ideal candidate will have significant experience in hospitality or experiential brands, be adept at managing substantial budgets, and possess strong decision-making skills. The position offers a competitive salary, bonus, and hybrid working arrangements.

Benefits

Competitive salary

Bonus scheme

25 days holiday

On-site parking

Hybrid working

Discounts for Warner breaks

Discounted food and drinks

Pension scheme

Various shopping experience discounts

Qualifications

• 8–10+ years in brand, campaigns, and media roles.
• Experience managing multi-million-pound budgets.
• Proven success in integrated ATL/BTL campaigns.

Responsibilities

• Execute and optimise brand strategy for guest growth.
• Lead planning with Commercial teams and deliver campaigns.
• Monitor brand health metrics and conduct performance reviews.
• Motivate and mentor brand and campaigns team.

Skills

Experience in hospitality or experiential brands

Media landscape understanding

Stakeholder management

Decision-making under pressure

Education

Bachelor's degree in marketing or related field

Job description

Warner Hotels specialise in UK short breaks, exclusively for adults, with accommodation, breakfast and dinner, live shows and spa facilities all included in one price. Located in stunning destinations including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel has its own character that makes every stay unique.

Find out if this opportunity is a good fit by reading all of the information that follows below.

We are seeking a commercially minded and highly experienced Head of Brand & Campaigns to provide maternity cover and drive our marketing performance through a crucial period of growth. This role will ensure strong delivery of brand campaigns, trading-driven tactical activity, media planning, and local hotel marketing, ensuring our plans translate into guest growth, improved brand health and on-site sales performance. You will work closely with the Brand Director to execute and optimise our established brand strategy, while leading a team that must operate at pace, making fast, confident decisions that support the trading rhythm of the business. This is a hands‑on leadership role suited to someone with hospitality, leisure, travel or experiential brand experience, and a strong instinct for media optimisation, commercial impact and multi‑site activation.

Key Responsibilities

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams and the in‑house creative team.
• Lead the planning with Commercial and Revenue teams to ensure there is a clear, audience‑led comms and media plan that supports business objectives and seasonal trading priorities.
• Monitor brand health metrics and conduct regular brand performance reviews to inform decisions.
• Own the econometric modelling process, working with our provider to ensure clarity of inputs, interpretation of outputs, and translation into actionable recommendations for media planning and trading decisions. Present modelling results, insights and optimisations back to senior leadership at key moments.
• Own and share the annual marketing content and integrated campaign calendar, ensuring alignment across brand, tactical and on‑site activity.
• Lead end‑to‑end delivery of brand campaigns across ATL & BTL channels, ensuring they land with impact and drive measurable improvements in awareness, consideration and understanding.
• Drive tactical campaigns that support seasonal needs, guest demand, and aggressive trading targets.
• Work with the creative team and media agency to ensure campaign execution is both brand‑leading and commercially effective.
• Oversee and elevate local marketing activity across all properties, ensuring tailored plans exist for each site or at least the key focus sites, i.e. Reserve Hotels.
• Work closely with the Local Marketing Manager and hotel teams to drive footfall, future bookings and on‑site conversion "Holiday Hub/ Future Breaks".
• Lead the development, implementation and ongoing optimisation of multi‑million‑pound ATL media plan.
• Ensure media spend is aligned to weekly/monthly trading priorities and guest growth ambitions.
• Lead, motivate and mentor a high‑performing brand and campaigns team operating at pace.
• Build strong relationships across the business, particularly with Operations, Revenue and Commercial Finance, to ensure marketing plans are grounded in on‑the‑ground realities.

Knowledge & Skills

• Must have significant experience in hospitality, travel, leisure, or other experiential brands.
• Deep understanding of the media landscape, with confidence across ATL, digital, partnerships, and local activation.
• Proven management of multi‑million‑pound budgets with measurable commercial impact
• Strong commercial mindset with an instinct for trading performance, weekly optimisation and revenue delivery
• Able to lead a team in a hybrid environment with clarity, decisiveness and pace.
• Excellent stakeholder management, able to partner closely with operations and senior leadership
• Confident decision‑maker, able to adapt plans quickly based on performance and insights.

Experience / Education / Qualifications

• Bachelor's degree in marketing, Communications, or related field (or equivalent experience).
• 8–10+ years in brand, campaigns and media across
• Experiential categories.
• Demonstrable success in delivering integrated ATL/BTL campaigns that drive both brand and commercial outcomes.
• Experience working with media agencies, MMM providers and insight teams.
• Motivational and supportive leadership style
• Hands‑on approach with willingness to get into detail when needed. xlqdzyr
• High accountability, commercial focus and calm delivery under pressure.
• Brand‑first thinker who also embraces performance, trading and local activation

What We Offer

• Competitive salary
• Bonus scheme
• 25 days holiday
• On‑site parking
• Hybrid working - 3 days a week in the office
• Great deals on Warner breaks for you, your friends and family
• Discounted food and drinks at our on‑site restaurant
• Pension scheme
• Other discounts on a variety of shopping experiences, high street brands and access to a VIP box at the O2