Head of Brand

3Search; Newcastle upon Tyne; Remote; GBP 80,000 - 90,000; Full time

Job summary

A leading digital transformation platform in the UK is seeking a Head of Brand to elevate its global brand presence. The ideal candidate will have over 8 years of experience in brand strategy within product-led organizations and a strong track record linking brand initiatives to commercial outcomes. This role offers a competitive salary of £80,000-£90,000, fully remote work, and leadership opportunities across international markets.

Benefits

Fully remote working

Flexible hours

Career-defining opportunity

Inclusive culture

Continuous learning culture

Qualifications

• 8+ years’ experience leading brand strategy in product-led or education-focused organisations.
• Proven track record linking brand to commercial outcomes via MTA, brand lift, and Share of Search.
• Expertise in AI-era discoverability (AEO, structured data, standards mapping).
• Background in creator-led storytelling and scaling brands across global markets.
• Cross-functional leadership experience across product, data, marketing, and agencies.

Responsibilities

• Define and own brand strategy across B2B and B2C portfolios.
• Create and manage a rolling 18-month brand roadmap.
• Lead evidence-led storytelling initiatives.
• Drive community-driven brand marketing.
• Develop a measurement framework to track brand metrics.

Skills

Brand strategy leadership

Commercial outcome linkage

AI-era discoverability expertise

Creator-led storytelling

Cross-functional leadership

Job description

Head of Brand

£80,000-£90,000 DOE

Remote (UK) | once a month in office

We're working with a global platform at the forefront of digital transformation, driven by a mission to support teachers, schools, and learners worldwide. Fuelled by significant growth, they are investing deeply in their brand presence - expanding their impact across B2C and B2B markets. This is a rare opportunity to lead a global brand that educators already know and trust, and take it to new heights of influence, memorability, and revenue impact.

The Head of Brand will lead the evolution of a trusted education brand, crafting its global positioning, strategy, and voice across regions. You'll blend creativity with commercial rigour, delivering high-impact brand moments, frameworks, and governance models that scale. Your mission? Turn everyday customer interactions into standout brand experiences and make real educators the heartbeat of the brand.

Role Highlights

• Define and own brand strategy across B2B and B2C portfolios, aligned with market tiers and products
• Create and manage a rolling 18-month brand roadmap, regional playbooks, and quarterly brand reviews
• Lead evidence‑led storytelling, including standards mapping, research libraries, and public trust initiatives
• Drive community‑driven brand marketing with teacher authorship, rituals, and a Super‑User engine
• Develop a measurement framework that tracks brand awareness, sentiment, and advocacy

You Will Need

• 8+ years’ experience leading brand strategy in product‑led or education‑focused organisations
• Proven track record linking brand to commercial outcomes via MTA, brand lift, and Share of Search
• Expertise in AI‑era discoverability (AEO, structured data, standards mapping)
• A background in creator‑led storytelling and scaling brands across global markets
• Cross‑functional leadership experience across product, data, marketing, and agencies

Why You’ll Love It

• £80,000-£90,000 base salary DOE
• Fully remote working with flexible hours
• Big‑picture impact with hands‑on delivery
• Real ownership: lead brand strategy across 10+ international markets
• Work with a mission‑led company improving access to education
• Inclusive, evidence‑driven culture with rapid iteration
• Career‑defining opportunity to scale a household‑name brand
• Collaborate with cross‑functional, international teams
• Lead meaningful educator‑focused initiatives like conferences and awards
• Continuous learning culture – your insight shapes the roadmap

Apply now to take your career to the next level with a pioneering company.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.