Head of Brand

TipTopJob; Lancashire; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A bold fashion brand in Manchester is looking for a Head of Brand to drive creative vision and strategic direction. The ideal candidate has over 5 years of experience in brand leadership within fashion and lifestyle sectors, excels at cross-channel storytelling, and is confident in team management. This hybrid role offers an opportunity to innovate and lead within a culture-focused brand environment.

Qualifications

• 5+ years' experience in brand, creative, or marketing leadership.
• Expert in cross-channel brand storytelling and campaign delivery.
• Confident managing teams and agency relationships.

Responsibilities

• Lead brand vision and strategy across all channels.
• Oversee go-to-market strategies for launches.
• Manage the visual and tonal identity across campaigns.

Skills

Brand Strategy

Creative Direction

Campaign Leadership

Cultural Insight

Team Management

Storytelling

Marketing Innovation

Job description

Overview

Job Title: Head of Brand
Salary: Competitive (DOE)
Location: Manchester - Hybrid (4 days in office / 1 day remote)
Skills: Brand Strategy, Creative Direction, Campaign Leadership, Cultural Insight, Team Management, Storytelling, Marketing Innovation

About the Role

A bold, culture-led fashion and lifestyle brand is looking for a Head of Brand to reignite its creative spirit and drive the next phase of its evolution.

If you\'re a creative strategist who builds worlds: someone who blends instinct with insight and can turn ideas into culture: this is your opportunity to shape a brand that thrives on creativity, energy, and rebellion.

Key Responsibilities

• Lead brand vision and strategy: Define and evolve the brand\'s creative direction, positioning, and tone across all channels.
• Own campaign delivery: Oversee go-to-market strategies for launches, ensuring cohesive storytelling and high-impact creative execution.
• Drive creative direction: Manage the visual and tonal identity across campaigns, social, influencer, PR, and events.
• Strategic planning: Build and maintain a long-term brand roadmap, tracking performance metrics such as awareness, engagement, and sentiment.
• Collaborate cross-functionally: Align creative, marketing, and e-commerce teams to deliver consistent messaging and impactful campaigns.
• Team leadership: Mentor and manage the creative and marketing team, fostering collaboration, innovation, and growth.
• Manage external partnerships: Work with agencies, freelancers, and production partners to deliver best-in-class creative output.
• Innovate culturally: Keep the brand ahead of trends by exploring new storytelling formats, collaborations, and cultural moments.
• Oversee process and performance: Manage budgets, timelines, and workflows to ensure timely, high-quality delivery.

Who You Are

• 5+ years\' experience in brand, creative, or marketing leadership within fashion, lifestyle, or youth-culture brands.
• Expert in cross-channel brand storytelling and campaign delivery.
• Confident managing teams, creative processes, and agency relationships.
• Deep understanding of social-first and culturally driven content.
• Strategic, curious, and unafraid to take creative risks.
• A strong communicator with an ability to inspire and lead.

If you\'re ready to take the reins of a brand with attitude: shaping its voice, driving creative energy, and building cultural impact, I\'d love to hear from you.