Head of AI-Driven Customer Marketing & Lifecycle

Rival; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS company in Greater London seeks a Senior Manager of Customer Marketing Communications. This role involves developing and executing customer communication strategies across multiple digital platforms to enhance engagement and retention. The ideal candidate has extensive experience in digital marketing, data analysis, and team leadership in a B2B environment. This position offers opportunities for professional growth within the company and promotes a people-first culture that values diversity and collaboration.

Benefits

Flexible hours

Performance-based bonuses

28 days paid leave

Wellness perks

Qualifications

• Proven track record in B2B or SaaS digital marketing.
• Experience in customer journey mapping and data analysis.
• High technical fluency in MarTech tools.

Responsibilities

• Define and implement the digital comms strategy.
• Manage a team of Digital Comms specialists.
• Oversee email campaign execution and optimization.
• Champion generative AI tools for marketing.

Skills

Digital marketing strategy

Email marketing expertise

AI/ML integration

Analytical skills

Customer segmentation

Education

Bachelor’s degree in Marketing or Business

Tools

Jira

Tableau

Google Suite

Job description

A leading SaaS company in Greater London seeks a Senior Manager of Customer Marketing Communications. This role involves developing and executing customer communication strategies across multiple digital platforms to enhance engagement and retention. The ideal candidate has extensive experience in digital marketing, data analysis, and team leadership in a B2B environment. This position offers opportunities for professional growth within the company and promotes a people-first culture that values diversity and collaboration.