Head of Affiliates (Sweepstakes сasino)

Madfish; Remote; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing iGaming startup in the United Kingdom is looking for a Head of Affiliates to develop and execute an affiliate strategy while building the department from the ground up. You will manage budgets, attract partners, and optimize traffic to achieve targeted KPIs. Candidates should have 3+ years in affiliate marketing, with a focus on sweepstakes or social casinos. A competitive compensation package and opportunities for growth are offered, including performance-based bonuses.

Benefits

Competitive compensation

Performance-based bonuses

Freedom to implement strategy

Collaborative international team

Qualifications

• 3+ years in iGaming affiliate marketing, including at least 1 year in a leadership role.
• Established network in the US sweepstakes market.
• Fluent in English; other languages are a plus.

Responsibilities

• Develop and execute the affiliate strategy.
• Build the affiliate department from scratch.
• Attract and onboard affiliate partners and media buying teams.
• Manage budgets and performance tracking.
• Represent the company at industry events.

Skills

Experience with sweepstakes or social casino projects

Affiliate marketing in iGaming

Traffic analysis

Performance marketing

Negotiation skills

Relationship management

Job description

Head of Affiliates (Sweepstakes сasino)

We are a fast-growing startup in the iGaming industry, preparing to launch a new sweepstakes casino brand for the US market in 2.5 months. Our product is fully compliant and operates within legal frameworks — no blocking or grey-zone risks. We’re assembling our core team, and this is a rare chance to join at the foundation stage and shape a new brand from the ground up.

Key Responsibilities

• Develop and execute the affiliate strategy — define acquisition channels, traffic quality standards, and scaling roadmap.
• Build the affiliate department from scratch, including recruiting and managing Affiliate Managers.
• Attract and onboard affiliate partners, media buying teams, and arbitrage specialists to deliver targeted traffic according to set KPIs and caps.
• Oversee all stages of traffic management — from test campaigns and monitoring to optimization and scaling.
• Manage budgets and performance tracking, ensuring efficient allocation and ROI growth.
• Maintain ongoing communication with affiliates, strengthening long-term partnerships and trust.
• Monitor traffic quality and prevent fraud, ensuring compliance with platform policies.
• Represent the company at iGaming and affiliate industry events, expanding the partner network.
• Analyze results and provide strategic recommendations based on data and performance insights.

Requirements

• Proven experience with sweepstakes or social casino projects.
• 3+ years in iGaming affiliate marketing, with at least 1 year in a leadership or team-building role.
• Established network of affiliates or media buying teams in the US sweepstakes market — a major advantage.
• Strong understanding of performance marketing, traffic analysis, and conversion optimization.
• Confident in budget management, KPI planning, and campaign analytics.
• Excellent negotiation, communication, and relationship management skills.
• Fluent English; other languages are a plus.
• Strategic thinker with a hands-on, data-driven, and proactive approach.
• Comfortable working remotely and independently in a fast-paced startup environment.

We Offer

• Opportunity to build a department from zero and directly influence company growth.
• Competitive compensation and performance-based bonuses.
• Freedom to implement your strategy and test new ideas.
• A collaborative, result-oriented international team.