Head of Acquisition Marketing

Yoto; United Kingdom; Hybrid; GBP 90,000 - 100,000; Full time

Job summary

A leading children's audio company in the UK seeks a Head of Acquisition to lead its global strategy for paid marketing channels. The successful candidate will oversee a multi-million-dollar budget and a talented team, driving growth while maintaining brand equity. Key qualifications include 7+ years in performance marketing and proven budget management skills. This position offers a hybrid work model and comprehensive benefits, including share options and wellness programs.

Benefits

Generous share option programme

Private Medical Insurance

25 days of holiday plus bank holidays

Family-friendly leave options

Volunteer days

Meet Yoto player and starter pack

Qualifications

• 7+ years in acquisition/performance marketing for a high-growth global DTC or e-commerce brand.
• Experience managing large multi-million dollar budgets globally.
• Deep expertise in paid media platforms and some experience in non-paid channels.

Responsibilities

• Own and lead the global acquisition strategy across all channels.
• Manage and scale a multi-million-dollar acquisition budget.
• Lead, inspire, and grow a high-performing acquisition marketing team.

Skills

Proven track record in acquisition/performance marketing

Strong understanding of CAC, LTV, ROAS

Excellent communication skills

Ability to lead cross-functional teams

Analytical skills

Education

Bachelor's degree

Tools

Paid media platforms (Meta, Google, TikTok)

Job description

Overview

We’re looking for a Head of Acquisition to join our team to bring the magic of Yoto to more families by leading the global strategy, execution, and optimisation of all paid acquisition marketing channels.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing

The Head of Acquisition Marketing will own the strategy, execution, and optimisation of all paid acquisition channels globally. You will lead a team of channel specialists (all based in London) to deliver sustainable, profitable growth in new Yoto families globally.

You’ll be responsible for building a best-in-class performance marketing engine; rapidly increasing the number of new families to Yoto, whilst maintaining efficiency (LTV:CAC ratio), and protecting brand equity.

• Own and lead the global acquisition strategy across all channels (paid search, paid social, programmatic, affiliates, ATL media)
• Manage and scale a multi-million-dollar acquisition budget, ensuring optimal ROI and efficient CAC across diverse markets at varying levels of maturity
• Lead, inspire, and grow a high-performing acquisition marketing team, fostering a culture of testing, innovation, and continuous improvement
• Collaborate cross-functionally with Brand Marketing, CRM, eCommerce, Product, and Data teams to ensure acquisition efforts integrate seamlessly with retention, creative, and lifecycle strategies
• Oversee creative testing and messaging strategy to ensure campaigns resonate across geographies and customer segments
• Leverage data and analytics to drive decision-making, optimise performance, and identify new growth opportunities
• Stay ahead of market trends, platform updates, and competitor activity to maintain a competitive edge

What you’ll bring

• Proven track record (7+ years) in acquisition/performance marketing for a high-growth global DTC or e-commerce brand. Experience at a fast growth startup/scale up a bonus
• Bachelor's degree
• Experience managing large multi-million $ budgets globally, driving efficient growth
• Deep expertise in paid media platforms (Meta, Google, TikTok, programmatic, ATL) and with some experience in non-paid channels (SEO, content marketing)
• Highly analytical with strong grasp of CAC, LTV, ROAS, and attribution modelling (econometrics, MTA)
• Excellent financial acumen, including budget management and P&L responsibility
• A test-and-learn mindset with the ability to make data-driven, robust decisions rapidly
• A global perspective, with experience adapting campaigns to multiple languages, cultures, and market contexts
• Demonstrated ability to lead cross-functional teams and collaborate with global counterparts
• Inspiring people leader who hires, coaches and retains a high-performing team
• Excellent communication and stakeholder management skills
• Ability to think on your feet, and learn fast

Salary: £90,000 - £100,000 based on experience

What you can expect from Yoto

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will only come through Teamtailor, our application tracking system.