Head of Acquisition

Michael Page (UK); City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A reputable recruitment agency is seeking an experienced acquisition marketing leader to develop strategies for player acquisition in the iGaming sector. The role involves managing performance across various digital channels and leading a team to enhance growth. The position offers a competitive salary along with career development opportunities in a hybrid work setup.

Benefits

Competitive salary

Hybrid work flexibility

Career development opportunities

Qualifications

• Significant experience in a senior acquisition or performance marketing role.
• Strong background in PPC along with knowledge of digital marketing channels.
• Proven ability to deliver against performance KPIs.

Responsibilities

• Develop and own the player acquisition strategy across multiple channels.
• Optimize performance across various digital marketing channels.
• Lead and mentor a team of acquisition specialists.

Skills

Performance marketing

PPC management

Data-driven decision making

Team leadership

Communication

Tools

Reporting and analytics tools

Job description

About Our Client

Our client is a long-standing operator within the UK online gaming sector, with a strong compliance record and a portfolio of established casino and bingo brands. They are known for their focus on safe, responsible play, as well as their commitment to innovation and growth.

Job Description

• Develop and own the overall player acquisition strategy across multiple channels.
• Optimise performance across PPC, affiliate marketing, paid social, mobile, and other digital channels.
• Manage budgets and ensure spend aligns with ROI and performance targets.
• Lead, mentor, and support a team of acquisition specialists.
• Introduce and maintain test-and-learn frameworks to improve acquisition efficiency.
• Collaborate with product, brand, CRM, compliance, and analytics teams to align campaigns with business objectives.
• Build repeatable processes and playbooks to scale acquisition activity.
• Manage external agencies and partners to maximise value and performance.
• Monitor market trends, competitor activity, and emerging marketing channels to maintain a competitive edge.
• Ensure all activity is compliant with relevant UK regulations and industry standards.

The Successful Applicant

• Significant experience in a senior acquisition or performance marketing role within the UK iGaming sector.
• Strong background in PPC, with additional knowledge of affiliates, paid social, mobile and display.
• Proven ability to manage acquisition costs, deliver against performance KPIs, and apply data-driven decision making.
• Confident user of reporting and analytics tools, with solid understanding of CAC, LTV, attribution and ROI.
• Experience leading and developing multi-channel teams.
• Knowledge of UK gaming regulations and advertising standards.
• Excellent communicator with the ability to collaborate effectively across functions.

Whats on Offer

• Competitive salary and benefits.
• Remote-first set-up initially, with longer-term hybrid flexibility.
• Senior role with significant influence on business growth and strategy.
• Career development opportunities in a respected and growing organisation.