GTM Lead – Reusable Identity

Sumsub; City Of London; Remote; GBP 80,000 - 100,000; Full time

Job summary

A leading verification platform in London seeks a strategic leader for the Reusable Identity product area. You will drive the go-to-market approach, build critical partnerships, and ensure user growth. This remote role values independence, initiative, and a proven track record in fintech and crypto. The position offers flexible work arrangements and multiple benefits to enhance work-life balance.

Benefits

Fully remote and flexible working schedule

Extra day off for birthday

Additional days for Christmas & New Year holidays

Regular team offsites

Learning opportunities and industry event support

Qualifications

• Proven track record in business development or partnerships within fintech and crypto.
• Strong understanding of the crypto industry and the web3 ecosystem is essential.
• Ability to balance strategic leadership with hands-on execution.

Responsibilities

• Lead the GTM strategy for the Reusable Identity product suite.
• Build partnerships with key players in the industry.
• Drive B2B adoption and B2C user growth.

Skills

Business development

Partnerships in fintech and crypto

Understanding of the crypto industry

Strong existing network in crypto

KYC/AML understanding

Job description

Sumsub is a leading full-cycle verification platform that enables scalable compliance.

From identity and business verification to ongoing monitoring, our platform adapts to your risk appetite and market demands, ensuring global compliance. Customize analytics and workflows with our no-code interface.

With over 4,000 clients across fintech, crypto, transportation, trading, e-commerce, education, and iGaming—including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo.

Sumsub is making a major investment in a critical strategic area - Reusable Identity, which includes both B2B and B2C dimensions. This is a market-facing leadership role, not a supporting one. You will lead the business/GTM side of a flagship product area— shaping its go-to-market approach, building key partnerships, and driving adoption at scale. We are placing a bold bet on this space, and you will be the one leading it into the market.

Overall goal — Establishing Sumsub as the category leader for reusable identity.

What You Will Be Doing:

• Act as the GTM lead for Reusable Identity product suite, owning both growth strategy and execution.
• Build and scale partnerships with leading players in crypto, fintech and iGaming.
• Drive measurable B2B adoption and B2C user growth, responsible for ensuring smooth collaboration between product, marketing, sales and operations.
• Play a role in shaping the product roadmap of the Reusable Identity product.
• Represent Sumsub in the market, positioning the company as the industry standard for reusable identity.
• Deliver immediate business impact by leveraging your network and executing hands‑on

KPIs

• Adoption of Reusable KYC throughout the Sumsub customer base
• Growth of Sumsub ID user base
• Growth in the network of partners who use and promote Sumsub’s Reusable identity products

About You:

• Proven track record in business development or partnerships within fintech and crypto
• Strong understanding of the crypto industry and the web3 ecosystem is essential
• Strong existing network in crypto and ability to access decision‑makers from day one
• Understanding of KYC/AML is a strong plus
• Ability to balance strategic leadership with hands‑on execution
• High level of independence, initiative and responsibility

What We Offer:

• Fully remote and flexible working schedule, with access to a coworking space (in some locations).
• Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.
• International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
• 1 extra day off to celebrate your birthday.
• 7 additional days to enjoy the Christmas & New Year holidays.
• 7 days of sick leave (without the need for documentation).
• Regular, fully covered team offsites to connect and collaborate.
• Learning opportunities and support to attend industry events with the team.

The hiring stages:

TA screening → Hiring Manager Interview → Assignment → Final Interview.

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.