GTM Growth Marketing Analyst

Woozle Research; Glasgow; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading market research firm in Glasgow is seeking a GTM Growth Marketing Analyst to drive inbound and outbound marketing efforts. You will develop campaigns across email and LinkedIn, analyze performance data, and collaborate with the sales team to optimize lead generation. The ideal candidate has 2-4 years of experience in performance marketing and is proficient with various marketing tools. This role offers competitive compensation along with hybrid working options.

Benefits

Highly competitive base salary

Performance-based bonus

Training and learning budget

Qualifications

• 2–4 years of experience in performance marketing, demand generation, or GTM analytics.
• Skilled in tools like HubSpot, Google Analytics, and LinkedIn Ads.
• Confident in running A/B tests and analyzing campaign performance.

Responsibilities

• Develop and execute go-to-market campaigns across multiple channels.
• Analyse funnel performance to identify effective channels.
• Track and optimize campaign performance using CRM tools.

Skills

Performance marketing

Data analysis

Campaign optimization

Lead generation

B2B Marketing

Tools

HubSpot

Google Analytics

LinkedIn Ads

Apollo

Clay

Job description

🧭 About the Role

Woozle Research is looking for a GTM Growth Marketing Analyst to help accelerate our inbound and outbound funnel growth across hedge funds, private equity firms, and management consultancies.

This role is ideal for a data-driven marketer who thrives at the intersection of performance marketing, analytics, and go-to-market strategy. You’ll work directly with the Managing Director and Sales Team to design, execute, and optimise multi-channel campaigns that generate qualified leads and pipeline growth.

If you love testing new ideas, analysing what works, and scaling what converts — this role is for you.

💼 What You’ll Do

As a GTM Growth Marketing Analyst, you’ll:

• Develop and execute targeted go-to-market campaigns across email, LinkedIn, and content channels to drive inbound and outbound lead generation.
• Analyse funnel performance and attribution data to identify the most effective channels, audiences, and messaging.
• Build prospect and audience lists using tools like Apollo, Clay, and LinkedIn Sales Navigator.
• Collaborate with Sales to align campaigns with ICPs, sectors, and product messaging (surveys, expert calls, and channel checks).
• Track and optimise campaign performance using CRM and automation tools (Attio, Salesmate, HubSpot, or similar).
• Create dashboards and reports that surface growth metrics, conversion trends, and campaign ROI.
• Support website landing page optimisation, SEO keyword targeting, and content testing to improve conversion rates.
• Partner with leadership to experiment with new channels, offers, and creative assets to increase deal flow.

🙌 Who You Are

You’re an analytical, creative problem-solver who loves turning data into growth:

• 2–4 years of experience in performance marketing, demand generation, or GTM analytics (preferably B2B).
• Skilled in tools like Attio, HubSpot, Apollo, Clay, Google Analytics, LinkedIn Ads, and similar
• Confident in running A/B tests, analysing campaign performance, and communicating insights clearly.
• Understands the B2B sales funnel and how marketing supports revenue growth.
• Enjoys building systems, measuring everything, and iterating fast.
• Bonus points if you’ve marketed to financial services, consulting, or alternative data audiences.

✨ What You’ll Get

• 💰 highly competitive base + performance-based bonus
• 🌱 Career growth into GTM Manager or Head of Growth roles
• 🧠 Work directly with the MD and Sales Director to shape the firm’s GTM engine
• 📈 Exposure to campaigns for top-tier clients like Millennium, Bain Capital, and McKinsey
• 🏡 Hybrid working from Glasgow or London
• 📚 Training and learning budget for marketing tools and certifications
• 🎉 Regular team events, performance recognition, and off-sites