Growth Product Manager

Visible; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Equity

Matched pension

Learning budget

Home office setup

25 days holiday

Health insurance

Parental leave

Job summary

Visible in London is seeking a Growth Product Manager to lead experimentation across web and mobile funnels, driving subscription growth and membership value. You'll own the quiz funnel, paywalls, and lifecycle programs, collaborating with design, product, and data teams to ship high-velocity tests that move numbers and impact the mission to make invisible illness visible.

The role reports to the CEO and offers a competitive salary of £70k-£90k plus equity, with minimum 3 days in-office in

Qualifications

• You’ve owned a conversion funnel or monetisation surface with measurable wins.
• You’re an experimentation enthusiast with a track record of A/B tests.
• You’ve worked across web and mobile funnels and understand differences in UX.
• You understand subscription growth, churn, and lifecycle optimization.

Responsibilities

• Run experiments on website and quiz funnel; own paywalls and checkout.
• Improve free-to-paid conversion in the mobile app with product teams.
• Reduce churn and recover lost revenue from payments and subs.
• Stand up lifecycle programs: events, segmentation, in-app messaging.
• Analyze data with BigQuery and Mixpanel to size opportunities and prove impact.

Skills

Funnel optimization

Experimentation

Growth mindset

Web & mobile funnels

Data-driven decision making

Tools

BigQuery

Mixpanel

Customer.io

Klaviyo

Braze

Job description

Location: Shoreditch, London, minimum 3 days/week in-office

Employment type: Permanent, full-time

Salary: £70,000-£90,000 per year, plus equity

A bit about us

Role details

Location: Shoreditch, London, minimum 3 days/week in-office

Employment type: Permanent, full-time

Salary: £70,000-£90,000 per year, plus equity

Our mission is to make invisible illness visible. We're building wearable technology for 100m+ people living with complex chronic illness.

Wearables have the potential to transform our healthcare system. They can give us insights into how our body is working in real-time. But the vast majority of the $4.7bn consumer wearable market is focussed on fitness, not illness. By giving people tools designed specifically for chronic illness, we help them engage in daily activities, reclaim a more active role in society, and enjoy a greater quality of life.

If we succeed, wearables will play a key role in chronic and post-acute care. Wearable data will unlock new cures and insights, enabled and accelerated by AI. Millions of people overlooked and underserved will benefit from a greater quality of life.

We've grown from $1M to $10M in subscription ARR in two years, gone from a small founding team to 30+ people, and reached 300,000+ users with a product that's genuinely changing lives and advancing research. We're backed by top investors and supported by world-leading researchers and clinicians who share our mission.

Why we're hiring this role

We've built a product people love and reached hundreds of thousands of people living with chronic illness. Where we've invested the least amount of effort is in helping the people we reach to become members, and experience the value of Visible.

This role is the first Growth Product role at Visible. That means there’s an unusual amount of open ground for the right candidate: a newly rebuilt web quiz stack ready to be experimented on, a CRM waiting to be brought to life, and infinite experiment hypotheses that nobody has had the capacity to test.

You'd be hands-on from day one, with a designer and engineering support behind you, shipping work that directly grows the number of people we help. It's the kind of role where your fingerprints will be all over the numbers, and where your work compounds the mission. Every person who gets value from Visible today funds the clinical evidence and the care we want to deliver tomorrow.

You'll initially report to Luke, our co-founder and CEO, and later to a Director of Growth as the team grows.

What you'll be doing day-to-day

• Running experiments on our website and quiz funnel from copy to design, UX and positioning. You’ll own our paywalls and checkout process, too. Across the whole funnel you’ll identify hypotheses and ship tests regularly and quickly - knowing which ones actually created members rather than just clicks.
• Improving free-to-paid conversion in the mobile app, working with the core Product team - app onboarding, the moments that communicate the value of membership, and big levers like referrals.
• Keeping the members we already help. Reducing subscription churn, winning back lost members and recovering the revenue we lose to failed payments and lapsed subscriptions, using all of the tools at your disposal. (Our Core Product team owns the in-app features that drive long-term value.)
• Standing up our lifecycle programme from a blank slate - setting up the event triggers and segmentation, configuring in-app messaging, and setting early flows live. If you can prove out the impact, there’s budget to hire dedicated CRM support.
• Getting into the data yourself (BigQuery, Mixpanel) to find where the biggest opportunities are, size them, and prove out what worked.

Who you are

• You’ve moved real numbers on a subscription product. You've owned a conversion funnel or monetisation surface - activation, paywall, pricing, checkout, churn - and can name your wins.
• You’re an experimentation enthusiast. You think in funnels and cohorts, form sharp hypotheses, and have personally shipped a high volume of A/B tests. You can inspire a team with your results and bring stakeholders along for the journey too. You're as happy writing funnel copy and briefing a lifecycle email as you are speccing work for an engineer.
• You’ve worked across both web and mobile funnels, and know they behave differently - web checkout versus in-app purchase, email versus push.
• You understand subscription growth - paywalls, trials, pricing, free-to-paid conversion, lifecycle, churn and win-back - and are genuinely interested in it. (You’re the kind of person who’s listened to every episode of Sub Club.)
• You thrive in a small team with high autonomy. You can ship without being managed, use AI to move quickly, and are comfortable in a scrappy environment with very little scaffolding around you.
• You care about the mission and want your growth work to help people who have been overlooked and underserved, not just move a number. You won’t sacrifice integrity and values to hit targets (and we will never ask you to).

Nice to have, but not a showstopper

• Experience at a consumer subscription app, especially mobile‑first.
• Hands‑on with a CRM/CDP (Customer.io, Klaviyo, Braze) and lifecycle messaging.
• Experience running paid campaigns, or working closely with the people who do.
• Worked with sensitive or regulated health data, or in health and wellness.

No one's a perfect match on paper. If you care about what we're building and can see yourself in this role, don't let a missing bullet point hold you back.

What we offer you

• Equity - we want everyone at Visible to share in what we're building
• Matched pension up to 6%
• £1,000 a year to spend on learning, courses, or anything that helps you grow
• We'll kit you out with everything you need to do your best work from home
• 25 days holiday plus bank holidays
• Regular team off‑sites so we can all get together (we've been to Budapest, Lisbon, Barcelona, and Warsaw so far!)
• Health insurance with Vitality
• Enhanced maternity and paternity leave