Growth, Product & Insights Lead

TerraQuest; Birmingham; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading planning and property solutions provider is seeking a Growth Product & Insights Lead to drive innovative marketing strategies and optimize conversion rates. This role involves leading a small team, collaborating with various departments, and utilizing data analytics tools like GA4 and HubSpot. The ideal candidate will have over 5 years of experience in growth marketing, strong analytical skills, and a passion for driving product-led growth. Competitive salary and flexible working conditions are offered in this dynamic position based in Birmingham.

Benefits

Pension

Life Assurance

Employee Assistance Programme

Flexible working hours

Qualifications

• 5+ years in growth marketing or product marketing.
• Strong analytical skills with experience in data tools.
• Experience in funnel optimisation and A/B testing.

Responsibilities

• Define and implement Product-Led Growth strategies.
• Develop campaigns aligned with business objectives.
• Lead conversion rate optimisation experiments.

Skills

Growth marketing

CRO

Digital optimisation

Product marketing

Analytical capability

Strong communication

Tools

GA4

HubSpot

Looker

Job description

Overview

TerraQuest

Role : Growth Product & Insights Lead

Location: Birmingham in line with our Agile Working Policy. You will need to be able to work from our Birmingham office 2 days per week / office to be attended as often as business needs require.

Salary: Competitive

Who we are...

TerraQuest Solutions Ltd is an award-winning and market-leading specialist provider of planning land property and business solutions. We are an established and trusted organisation that is renowned for its expertise in providing innovative and cost-effective solutions to both public and private sectors. Our team delivers bespoke flexible and efficient services through a process-orientated delivery structure. We pride ourselves on strong customer relationships evidenced by the high proportion of referrals and repeat business.

Why work with us

We are a Living Wage Foundation accredited employer committed to supporting the well-being and development of all our people. With competitive salaries enhanced Family Friendly policies; a fabulous suite of benefits (including : Pension; Life Assurance; Employee Assistance Programme; option to buy additional annual leave in addition to 25 days plus Bank Holidays); true flexibility with our Agile Working approach and superb training and development opportunities we really care about our team!

What we need

Due to a period of sustained growth we are looking to recruit a Growth Product & Insights Lead to join our Business Development (Marketing) Team.

What you will be doing

Responsibilities

• Product-Led Growth (PLG) strategy
• Develop and embed a PLG framework across PPQ and TQ services.
• Use behavioural insights to define activation adoption and retention triggers.
• Collaborate with Product UX and Solutions to align product evolution to growth goals.
• Ensure campaigns are aligned with business objectives brand strategy and OKRs.
• Marketing delivery & collaboration
• Deliver content and campaign assets directly within the Growth & Insights team such as landing pages optimisation copy in-portal messaging and CRO-driven content.
• Brief larger creative social PR and event requirements into the Brand & Campaigns Team to ensure cohesion brand consistency and omnichannel alignment.
• Collaborate closely with brand specialists to ensure performance insights guide brand strategy.
• Conversion rate optimisation (CRO)
• Lead CRO experiments across websites landing pages in-portal flows and key funnels with input from the UX & Design teams.
• Define and test hypotheses using data user behaviour and UX best practice.
• Partner with UX and Solutions teams to implement enhancements that reduce friction and increase conversion.
• Data analytics & commercial performance
• Own dashboards and performance reporting across GA4 Looker HubSpot and internal datasets.
• Provide insights that shape marketing strategy product development and commercial forecasting.
• Monitor and optimise paid channel performance in collaboration with the Brand & Campaigns team.
• Leadership & ways of working
• Line-management of Digital Marketing Officer developing expertise in analytics CRO and data-led optimisation.
• Champion a culture of testing iteration and evidence-based decision making across Marketing and Product.
• Contribute to quarterly OKRs and support wider business planning processes.
• Analytics reporting & optimisation
• Monitor and analyse campaign performance across channels using data to optimise strategy and maximise ROI.
• Produce regular reports on key marketing KPIs providing actionable insights to leadership.
• Use insights to inform ongoing campaign improvement and audience targeting.

What we are looking for

Essential

• 5 years in growth marketing CRO digital optimisation or product marketing.
• Strong analytical capability with experience using GA4 HubSpot Looker / Data Studio.
• Proven experience in funnel optimisation behavioural analysis and A / B testing.
• Understanding of how AI can accelerate PLG adoption via guided onboarding behavioural triggers and predictive nudges.
• Ability to connect marketing product and UX requirements into unified plans.
• Strong communicator able to influence across multiple teams.
• Experience in PLG environments is highly desirable.
• 35 years experience in marketing with demonstrable experience in B2B and B2C campaigns and multi-channel delivery.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to lead and motivate a small marketing team providing clear direction and feedback.
• Strong organisational skills able to manage multiple campaigns simultaneously.

Desirable

• Ability to apply AI frameworks to improve messaging landing page variants and personalisation strategies.
• Experience in the land property or built environment sector.

Please apply for more information and please do not be put off if you do not have all of the experience and skills required. If you have the majority of skills and relevant experience we would still like to hear from you!

TerraQuest Solutions Ltd is committed to promoting equality of opportunity in all aspects of employment and to creating an inclusive working environment in which individuals are treated with dignity and respect.

We ensure that no job applicant employee or worker receives less favourable treatment on the grounds of age disability gender reassignment marital or civil partnership status pregnancy or maternity race (including colour nationality ethnic or national origin) religion or belief political opinion sex or sexual orientation.

TerraQuest Solutions Ltd operates in compliance with the Fair Employment and Treatment (Northern Ireland) Order 1998. We monitor the composition of our workforce in accordance with the Fair Employment (Monitoring) Regulations (Northern Ireland) 1999 and where applicable submit annual monitoring returns to the Equality Commission for Northern Ireland (ECNI). All monitoring information is held securely and processed under the legal basis of compliance with a statutory obligation in accordance with the UK GDPR and the Data Protection Act 2018. We do not rely on employee consent and ensure all personal data is treated with the utmost confidentiality and integrity.

TerraQuest aims to use this data to help identify and address any patterns of underrepresentation and to inform positive action measures where appropriate fostering a workplace culture that embraces diversity and fair participation.

Key Skills

Key Skills: Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture

Employment Type : Full-Time

Experience : years

Vacancy : 1