Growth Marketing Manager

SiteGround; United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading web hosting company is seeking a Growth Marketing Manager to manage customer retention and upsell initiatives. The ideal candidate will leverage analytical skills to design retention strategies and execute marketing campaigns. This role involves working closely with product teams and monitoring campaign performance metrics. The company offers competitive salaries and various benefits to enhance employee satisfaction.

Benefits

Competitive salary

Achievement bonus

Reduced working hours every Friday

Sponsorship for worldwide conferences with full coverage

Qualifications

• 3-5 years in customer retention or lifecycle marketing.
• Knowledge of web analytics and customer behavior tracking.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute retention strategies.
• Design and implement upsell campaigns.
• Launch multi-channel upsell and retention campaigns.
• Monitor key retention metrics.

Skills

Customer retention strategies

Analytical skills

Lifecycle marketing

Campaign management

Job description

YOUR ROLE:

We're seeking a results-driven Growth Marketing Manager to own the entire customer lifecycle post-acquisition. You'll be the strategic force behind keeping our customers happy, engaged, and growing with us for years to come. This role combines analytical thinking with creative marketing execution to deliver measurable impact on our bottom line. Join our web hosting team where you'll play a pivotal role in driving customer growth, improving retention, reducing churn, and maximizing lifetime value through marketing initiatives.

YOUR RESPONSIBILITIES:

• Strategic Retention:
  • Develop and execute comprehensive retention strategies across our customer base;
  • Analyze customer behavior data to identify churn risk factors and upsell opportunities;
  • Create customer segmentation strategies for targeted retention campaigns.
• Growth & Upselling:
  • Design and implement upsell campaigns for hosting upgrades, premium features, and add-on services;
  • Identify cross-selling opportunities across SiteGround product line;
  • Partner with product teams to develop upsell offerings;
  • Create compelling upgrade paths that align with customer growth trajectories.
• Campaign Development & Execution:
  • Launch multi-channel upsell and retention campaigns (email, in-app, phone, advertising platforms, social media);
  • Develop renewal reminder sequences and win-back campaigns for lapsed customers;
  • A/B test messaging, timing, and offers to optimize campaign performance;
  • Create personalized customer journey flows based on hosting usage patterns.
• Performance Optimization:
  • Monitor key retention metrics: churn rate, renewal rates, customer lifetime value, and expansion revenue;
  • Conduct regular cohort analysis to understand retention trends by customer segment;
  • Implement feedback loops to continuously improve retention strategies;
  • Report on campaign ROI and present insights to executive leadership.

OUR EXPECTATIONS:

• 3-5 years in customer retention, lifecycle marketing, or customer engagement;
• Knowledge of web analytics and customer behavior tracking;
• Strong analytical skills and data-driven mindset;
• Experience in SaaS, hosting, technology services or subscription-based industry preferred;
• Ability to design innovative retention solutions;
• Comfortable managing multiple campaigns simultaneously;
• Excellent written and verbal communication skills.

WHAT WE OFFER:

• Working on in-house built products, using the latest technologies;
• Competitive salary with achievement bonus;
• Reduced working hours every Friday;
• Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
• Anniversary and company gifts.

If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.