Growth Marketing Manager

428 Salesforce UK Limited; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation package

Global, collaborative team culture

Professional development opportunities

Job summary

Salesforce in London is seeking a dynamic Growth Marketing Manager to join our Private Equity & Venture Capital Practice. You will plan, execute, and optimize field marketing programs that drive pipeline growth, customer engagement, and brand awareness across PE firms and portfolio companies.

Based in London, the role requires US East Coast hours for the majority of the week, close collaboration with cross-functional teams, and travel up to 20-30% for events.

Qualifications

• 5+ years of B2B field marketing experience, ideally across multiple countries.
• Proven track record of executing high-touch executive campaigns and multi-channel field programs.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Data-driven mindset with the ability to track, analyze, and report on marketing performance.

Responsibilities

• Plan and execute global Private Equity engagements annually including World Tours and flagship events.
• Lead Private Equity and Portfolio dinners in collaboration with internal stakeholders.
• Drive registration, attendance, and engagement goals for each event.
• Coordinate with cross-functional teams to ensure seamless event execution and ROI tracking.

Skills

B2B marketing

Campaign management

Event planning

Stakeholder management

Data-driven marketing

Cross-country coordination

Tools

Marketing automation platforms

Event management tools

Job description

Job Category Marketing & Communications Job Details About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Job Description

We're looking for a dynamic global Growth Marketing Manager to join our Private Equity & Venture Capital Practice at Salesforce. In this role, you'll be responsible for planning, executing, and optimizing high-impact field marketing programs that drive pipeline growth, customer engagement, and brand awareness within top Private Equity Firms and their Portfolio Companies. You'll work closely with our private equity relationship managers, executive marketing, field marketing, product marketing, and external stakeholders including our customers and partners to create exceptional experiences—from intimate executive dinners to large-scale regional events like our Private Equity Value Creation Days and our Private Equity Dreamforce Program. This role will be based in our London office, but requires working US East Coast hours for the majority of the week.

What You’ll Do

Event Strategy & Execution

• Plan and execute global Private Equity engagements annually including: Our annual global Value Creation Days for Private Equity Operating Partners and their portfolio company CxOs in multiple locations
• Plan and executive Private Equity and Portfolio dinners in alignment with key internal stake holders
• Leverage our global World Tours for portfolio and Private Equity activations
• Leverage Salesforce Executive Marketing and Industry co-marketing events
• Support and execute our annual Dreamforce Private Equity program
• Manage our Private Equity event sponsorships
• Manage end-to-end event lifecycle: strategy, budgeting, vendor management, logistics, attendee experience, and post-event follow-up including tracking of our KPIs
• Coordinate with cross-functional teams (Relationship Managers, StratOps, Customer Success, Product, Industry and Executive Marketing) to ensure seamless execution
• Drive registration, attendance, and engagement goals for each event

Digital Marketing

• Own and manage the Private Equity website presence, including content updates, optimization, and alignment with campaign priorities
• Plan, execute, and host webinars end-to-end, including topic development, speaker coordination, promotion, and post-event follow-up
• Execute against our Private Equity social media strategy, including content publishing, and performance tracking
• Monitor and analyze digital performance (web, social, webinars) and provide actionable insights to optimize engagement and conversion
• Partner with demand generation and content teams to amplify campaigns across digital channels

Content & Customer Marketing

• Coordinate with the relationship managers to identify portfolio companies, that are suitable for externally facing customer stories
• Support securing Private Equity and Portfolio Company speakers and Salesforce thought leaders for our key engagements
• Ensure brand and messaging consistency across all event touch points

Pipeline & Revenue Impact

• Use our internal data to identify key Private Equity Firms and portfolio companies target accounts and personas for event participation
• Track and report on marketing-influenced pipeline, ACV contribution, and ROI metrics
• Manage event budget tracking and forecasting

Required

• 5+ years B2B field marketing experience, ideally across multiple countries
• Proven track record of executing high-touch executive campaigns and multi-channel field programs
• Strong project management skills with the ability to manage multiple events simultaneously
• Highly organized with exceptional attention to detail and the ability to manage competing priorities effectively
• Experience working with sales teams and understanding of sales processes and pipeline metrics
• Excellent stakeholder management and communication skills
• Data-driven mindset with the ability to track, analyze, and report on marketing performance
• Budget and invoice management experience
• Willingness to work US East Coast hours for the majority of the week
• Willingness to travel 20-30% for event execution and team collaboration
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred

• Experience in private equity, venture capital, or professional services industries
• Knowledge of AI/ML products and enterprise transformation initiatives
• Experience with marketing automation and email marketing platforms and event management tools
• Experience working in a fast-paced, innovative and metrics-driven environment

Account-Based Marketing (ABM) Experience

• Experience supporting or executing account-based marketing (ABM) programs
• Ability to develop personalized, multi-channel campaigns tailored to key accounts
• Experience aligning ABM initiatives with pipeline and revenue goals
• Ability to collaborate cross-functionally to deliver coordinated account engagement across events, digital, and sales touchpoints

What We Offer

• Competitive compensation package
• Opportunity to work with cutting-edge AI technology (Agentforce, Data Cloud, Sales Cloud)
• Collaborative, high-performing team culture with global reach
• Professional development opportunities and career growth pathways
• Access to exclusive industry events, executive networks, and thought leadership platforms

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.