Growth Marketing Manager

Mindful Chef Ltd.; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing B-Corp in the food industry is looking for a talented growth marketer. You will own PPC campaigns, manage budgets, and collaborate with cross-functional teams to improve performance across digital channels. Ideal candidates have experience with Google Ads and an analytical mindset. The role offers flexibility for remote or hybrid work and a competitive salary with numerous perks including health insurance and generous leave policies.

Benefits

Competitive salary

Flexibility of remote or hybrid working

Health insurance

Generous holiday package

50% discount on products

Qualifications

• 2+ years of experience in an acquisition-focused environment.
• Experience with Google Ads and strong analytical ability.
• Highly numerate in budget allocation decisions.
• Empathetic marketer with understanding of customers’ motivations.
• Experience briefing creative to optimise performance.
• Obsessed with relentless testing including creative and targeting.

Responsibilities

• Own PPC, managing significant budgets and agency relationships.
• Build out creative briefing & testing plans across digital channels.
• Build a CRO testing plan for website improvement.
• Identify opportunities for website's SEO performance.
• Manage refer-a-friend platform and offline channels.
• Collaborate with CRM team on email campaigns.

Skills

PPC management

Analytical skills

Budget management

Customer empathy

Creative brief experience

Tools

Google Ads

Job description

More Than Just A Job

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about!

We are looking for a talented growth marketer to join our dynamic team to own growth advertising across digital & offline channels. You will be obsessed with identifying new opportunities & tests to improve channel performance. You are confident in managing significant budgets, and working with our agencies to maintain efficiency whilst scaling ad spend. You will be happy working in a fast-paced, high-growth environment, intuitively understand our customers and be comfortable with data.

What we are looking for

You are:

• 2+ years experience in an acquisition-focused environment, ideally having scaled digital performance in a fast-growing business.
• Experience with Google Ads and strong analytical ability to push PPC performance.
• Highly numerate in making budget allocation decisions, and capable of supporting ideas and making decisions with data.
• Empathetic marketer with intuitive understanding of customers’ motivations, pain points and barriers to purchase.
• Experience briefing creative to optimise performance & build on learnings.
• Obsessed with relentless testing: including creative, targeting & LTV tests to improve performance in key areas.
• Experience of project managing cross-functional teams to build out key initiatives.

You will

Your responsibilities will include:

• Own PPC, including managing significant budgets, identifying new gaps & opportunities, and managing the agency relationship.
• Build out creative briefing & testing plans across digital channels including Pinterest, Demand gen, & PMax.
• Build a CRO testing plan for the website, with the specific focus of improving conversion rate and lead generation. Working cross functionally with the Tech team to get bigger projects over the line.
• Identifying opportunities with our website’s SEO. Including briefing in wider tech implementations to improve performance, and optimising key SEO pages to increase conversion rate & organic performance.
• Manage refer-a-friend platform, including website optimisations, email flows, and user incentives to increase referrals.
• Manage offline channels including direct sales (including door-to-door and in-house telesales) and event-based marketing initiatives.
• Build out an always-on Door Drop strategy. Identifying top customer targeting, and tailoring creative to appeal to these different segments.
• Work with the CRM team on email campaigns and strategies that support customer acquisition and lead building efforts.
• Collaborate with the creative team to share learnings, best practices and execute new ideas following campaigns.

Why us?

We offer:

• A competitive package that rewards your skills and dedication.
• Flexibility of remote (UK) or hybrid working from our office based in Wandsworth.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave

The process

Our hiring process consists of:

• Meet the Talent Team - google meet
• Meet the Growth Lead - google meet
• Meet the CMO - in-person