Growth Marketing Lead - EMEA

Global Processing Services; City Of London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading payments partner in London is seeking a Growth Marketing Lead to drive revenue growth through innovative marketing strategies. This role involves executing campaigns, managing budgets, and collaborating closely with sales teams. The ideal candidate has proven B2B marketing experience in the FinTech sector and is proficient in Salesforce and Pardot. You will need to be in the London office two days a week.

Qualifications

• Proven experience in developing B2B marketing strategies.
• Deep understanding of demand generation and pipeline acceleration.
• Demonstrated success in driving revenue growth.

Responsibilities

• Developing client-focused go-to-market programs.
• Managing the marketing budget and generating positive ROI.
• Tracing performance against KPIs.

Skills

B2B marketing strategies

Demand generation tactics

Pipeline acceleration strategies

Lead qualification

Salesforce proficiency

Tools

Salesforce

Pardot

Job description

Download our latest report - Protecting & growing your payments business -

Do you want to turn smart strategy into unstoppable growth for the future of payments?

The Impact you’ll have as a Growth Marketing Lead

We’re looking for a Growth Marketing Lead to join our team in London! You will play a pivotal part in driving net new revenue growth in EMEA by generating sales opportunities from owned and partner marketing campaigns which build a healthy net pipeline.

You will work very closely with commercial teams to uncover new revenue opportunities for existing clients from upsell and cross-sell marketing campaigns in EMEA.

What you’ll be doing as a Growth Marketing Lead

• Developing and executing client focused go-to-market programs that build a strong pipeline
• Developing effective targeting, messaging and positioning
• Managing the discretionary marketing budget for EMEA and generating positive ROI from marketing campaigns
• Tracing the performance of marketing campaigns against pre-agreed KPIs
• Understanding challenges and requirements of target audience to maximise impact from targeted campaigns
• Agreeing sales opportunity targets from marketing campaigns with sales leadership in order to achieve the required sales pipeline coverage to hit revenue targets

What you’ll bring to the Growth Marketing Lead position

• Proven experience in developing and executing B2B marketing strategies aligned to regional sales targets in the payments, FinTech or financial services sector
• Deep understanding of demand generation tactics and pipeline acceleration strategies, including multi-channel campaign development (e.g. email, digital, events, ABM and webinars)
• Deep knowledge of the EMEA market, including regional trends, buyer behaviour and compliance considerations
• Strong ability to design and implement upsell and cross-sell campaigns to expand existing customer relationships
• Demonstrated success in driving revenue growth and building a healthy net-new and expansion pipeline through marketing-generated leads
• Experience working closely with regional sales teams and partner channels to align marketing efforts with revenue objectives
• Strong familiarity with lead qualification, funnel metrics and ROI tracking
• Proficient in using Salesforce and ideally Pardot to execute campaigns and measure success

Where you’ll work

Our working model varies depending on the specific role and team requirements. We strive to provide flexibility whilst ensuring that each position is best supported for optimal collaboration and performance.

This Growth Marketing Lead position requires you to be in the London office two days per week.

About us

Thredd is the trusted next-gen payments partner for innovators looking to modernise their payments offering. Certified by Mastercard, Visa and Diners & Discover, we process billions of debit, prepaid, and credit transactions annually, supporting consumer and corporate fintechs, digital banks, and embedded finance providers across the globe. Our unique offering is our client-centric approach, combining hands-on support with modern, reliable, and scalable technology.

Our assured solution accelerates the development and delivery of consumer and corporate payments components embedded within digital banks, as well as for expense management, B2B payments, crypto, lending, credit, Buy Now Pay Later, FX, remittance, and open banking innovators.

Since 2007, Thredd has enabled market leaders through our highly reliable, secure, and scalable platform and supported many of our client\'s growth journeys - from early-stage startup through to globally recognized unicorns, including Monzo, Revolut, and Starling.

Diversity and Inclusion at Thredd

Here at Thredd, we are committed to building a diverse and inclusive workplace where everyone feels valued, respected and empowered. We welcome applications from people of all backgrounds, experiences and identities. If you require any adjustments during the recruitment process, please let us know and we would be happy to support you.

Our Values

Our values-driven culture is what unites our teams globally and our teams is what drives our success;

Here are what the values mean for you in this Growth Marketing Lead position;

• Own it and deliver – Taking responsibility for your own performance and being successful in your own role
• Collaborate purposefully – Building trusted relationships with colleagues, supporting activities and being successful together
• Think differently – Asking questions to check understanding and sharing your ideas to support continuous improvement
• Act courageously – Stepping out of your comfort zone and embracing change to help you learn and grow

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