Growth Marketing Lead: AI-Driven Pipeline Growth Remote

Marcode; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

EMI share options

WFH allowance

Pension scheme

L&D budget

Initial conversation

Interview with Founder

Practical working session

Job summary

Marcode in London is hiring its first dedicated Growth Marketing Lead to own the challenge of pipeline creation and qualified meeting generation from account selection to testing messaging and channels. You will work with the Founder and Sales team to feed frontline insights directly into campaigns.

You will use the latest AI and tools to engineer systems for this role. If you aren't a heavy AI user, this probably isn't the right role for you.

Qualifications

• Proven track record in B2B SaaS growth or demand generation, ideally in high-growth startup environments.
• Be very skilled in the use of AI and automation to scale modern outbound systems.
• Demonstrated success driving qualified pipeline and revenue, not just top-of-funnel metrics.
• Hands-on expertise running experiments across ad campaigns, in particular LinkedIn..

Responsibilities

• Our existing growth channels that work
• Develop and execute a growth strategy directly tied to qualified pipeline and revenue.
• Optimize outbound operations: account selection, data enrichment, multi-channel sequencing, and messaging.
• Establish a structured campaign testing rhythm that preserves our finite audience list.
• Partner with sales to refine SQL definitions, review deal feedback, and tighten buyer personas.
• Tailor value propositions for distinct stakeholders (e.g., C-level vs. affiliate managers).
• Test and scale demand channels (LinkedIn ads, webinars, event leverage).
• Manage marketing budget, measure CAC/ROI, and create high-converting campaign assets end-to-end.
• Leverage AI and automation to scale production and insights without sacrificing quality.

Job description

Marcode in London is hiring its first dedicated Growth Marketing Lead to own the challenge of pipeline creation and qualified meeting generation from account selection to testing messaging and channels. You will work with the Founder and Sales team to feed frontline insights directly into campaigns.

You will use the latest AI and tools to engineer systems for this role. If you aren't a heavy AI user, this probably isn't the right role for you.