Growth Marketing Lead

dotte LTD; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A sustainable children's clothing marketplace is seeking a Marketing Specialist to drive growth through community engagement and performance marketing. Candidates should have over 3 years of experience in digital marketing, a strong analytical mindset, and an enthusiasm for startups. This role involves managing growth experiments, collaborating with the Brand Marketing Lead, and optimizing customer journeys. The company values sustainability, flexibility, and a collaborative work environment.

Benefits

Employee option pool

Flexible working hours

Friendly team environment

Qualifications

• 3+ years growth/digital marketing experience.
• In-depth knowledge of SEO factors and key algorithm updates.
• Community growth, management or engagement experience.

Responsibilities

• Drive early stage customer acquisition through paid and organic channels.
• Utilise analytical ability to evaluate customer experience across channels.
• Design and implement tracking plans for growth experiments.

Skills

Growth marketing

Community management

Data analysis

SEO knowledge

Paid marketing strategy

Collaboration

Tools

Google Analytics

Google Tag Manager

Job description

We are dotte, the UK’s first fully circular marketplace where parents can buy, sell, donate and recycle outgrown children’s clothing. We are on an ambitious journey to become the UK’s no.1 resellers site for kidswear in the next 12 months.

We’re in the early stages but we’re making things happen. We’ve secured some investment, we’re refining our marketplace, and growing our community.

We want to work with people who fit with our values. That means people who bring their whole self to work, who are kind, independent thinkers who are open minded, people invested in self development, and those who put collaboration above competition.

We’re an open and flexible employer who puts family and wellbeing alongside profit and growth. That means we’re open to talking about working location and hours, among other things. It’s an exciting time to join our small team and help shape the future of dotte.

Job Description

About you:

You are a community minded, data driven, multi-channel marketeer who can focus on building an engaged community of advocates, who loves nothing more than pursuing growth.

Ideally you’ll have at least 3 years under your belt, but you’ll be hungry to make your own mark and help build a growth engine from scratch. You’re experienced and confident enough to help shape our overarching Growth Strategy, but also happy to roll up your sleeves and pitch in at all levels. We’re a start up after all.

With a focus on community building, acquisition, performance marketing and hypothesis testing, you’ll be the perfect complement to our Brand Marketing Lead who is all about brand positioning, content and engagement. We want you two to be the dream team, so close collaboration is absolutely critical to this role. As is trust and transparency.

Ideally you're already a resale convert, having sold on depop, Vestiaire, Grailed, Ebay, Vinted etc.

The purpose of this role:

To increase supply and demand by project managing, implementing and reporting on growth experiments and work streams across the business

Work across the team to constantly test, revise and improve our Growth Strategy

To manage a Growth Intern on implementing and tracking experiments, referrals and digital marketing activity

Role and responsibilities

Drive early stage customer acquisition with strategic direction and tactical execution of paid and organic channels

Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Design and implement tracking plans, interpreting qualitative and quantitative data to inform decisions across product and growth

Uncover and leverage new emerging channels and opportunities to accelerate growth

Work with the Founders and the Marketing Team to drive our product improvements and continuously optimise customer journeys and conversion funnels

Work with the Brand Marketing Lead to test and refine the Growth Strategy

Train and manage a Growth Intern to implement and track growth experiments and initiatives

Design and implement tracking plans, interpreting qualitative and quantitative data to help inform decisions across product and growth

Updating the team and reporting on paid marketing performance

Qualifications

Requirements

3+ years growth/digital marketing experience

Entrepreneurial, with an enthusiasm for early-stage startups

In-depth knowledge of SEO factors and key algorithm updates

Relevant technical skills or knowledge include coding skills, Google Analytics, Google Tag Manager

Analytical mindset and data-loving is essential

D2C experience

Community growth, management or engagement experience

Passionate about sustainability or the circular economy

Experience working for a marketplace is preferable

Additional Information

We have an employee option pool and we're a friendly bunch :)