Growth Marketing Exec (Digital Media)

BBC; Salford; On-site; GBP 31,000 - 38,000; Full time

Job summary

A leading media organization in Salford is seeking a digital marketing professional to plan and manage digital media across various platforms. This role involves collaborating with multiple teams and utilizing data insights for effective audience engagement. Candidates should have experience in digital marketing and proficiency in analytics tools. A strong analytical mindset and teamwork skills are essential for this position.

Benefits

Flexible working options

Qualifications

• Experience managing digital marketing activity across video and display channels within a content-rich environment.
• Strong working knowledge of segmentation and personalisation via CRM / CDP platforms.
• Proficient in digital analytics tools for performance tracking.

Responsibilities

• Plan and publish digital media inventory across owned platforms.
• Support the delivery of the BBC's marketing plan with various teams.
• Activate personalised campaigns using CRM / CDP tools.

Skills

Digital marketing management

Segmentation and personalisation

Analytical mindset

Collaboration

Digital analytics tools

Tools

mParticle

Piano Analytics

Google Analytics

Job description

JOB DETAILS

JOB BAND : C

CONTRACT TYPE

1 x Permanent Full-time and 1 x Fixed-term Contract Full-time (Until end March 2026)

DEPARTMENT

Chief Customer Officer Group BBC Online

LOCATION : Media City Salford

PROPOSED SALARY RANGE : 31800 - 37700 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

Join the BBC in the Media department to help shape how we personalise and deliver digital promotional content across iPlayer Sounds News and Sport. Youll lead the day-to-day segmentation personalisation planning and publishing of our owned digital media inventory - from banners on the homepage of BBC News to video trailers & pre-roll throughout iPlayer - playing a vital role in connecting audiences with the content they love and becoming a Weekly Active Account to the BBCs digital services.

WHY JOIN THE TEAM

Youll be part of a collaborative agile team at the heart of the BBCs digital growth efforts - working with audience data campaign insight and personalised media formats across our most visible touchpoints. With real impact on what millions see across BBC platforms this role offers the chance to learn cutting-edge tools contribute to integrating AI into planning processes and grow your career in the UKs most trusted media organisation.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Plan and publish digital media inventory across owned platforms - including display ( banners article onward journeys) and video (e.g. pre-rolls trailers) ensuring alignment with segmentation audience growth and lifecycle priorities. Support launching new inventory like the screensaver display formats in BBC iPlayer.
• Support the delivery of the BBCs wider marketing plan by working closely with Media Strategy leads BBC Creative Editorial and Scheduling teams across divisions to ensure coordinated and optimised coverage that drive growth in KPIs like Time Spent & Conversion.
• Activate personalised and segmented campaigns using CRM / CDP tools (e.g. mParticle) managing targeting rules and QA to ensure precision and consistency across placements.
• Optimise to core performance metrics such as Weekly Active Accounts (WAA) Time Spent and Conversion % across the user lifecycle - from acquisition to repeat engagement.
• Collaborate with Product Editorial and Creative partners to deliver compelling and timely promotional journeys informed by data insights and user behaviour.
• Track and report on campaign performance using tools like Piano Adobe Analytics and GoogleAnalytics to drive continuous improvement and support A / B testing initiatives.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Experience managing digital marketing activity across video and display channels ideally within a content-rich data-led environment.
• Strong working knowledge of segmentation and personalisation via CRM / CDP platforms with attention to detail and QA accuracy.
• Analytical mindset with the ability to interpret behavioural data (e.g. Weekly Active Accounts Time Spent Conversion %) and use insights to improve targeting and campaign effectiveness.
• Collaborative communicator with proven experience working across multiple teams including strategy planning editorial and media ops.
• Proficient in digital analytics tools (e.g. Piano Adobe Analytics Google Analytics) to support performance tracking and reporting.

DESIRABLE

• Familiarity with BBC content ecosystems (e.g. iPlayer Sounds BBC News & Sport) and public service media mission.
• Experience using CMS scheduling or martech personalisation platforms (e.g. mParticle Piano Analytics ).
• An interest in audience lifecycle marketing retention strategy or AI-enhanced personalisation tools.
• Exposure to creative variant testing and digital campaign experimentation frameworks (e.g. A / B or multivariate testing).

If you can bring some of these skills and experience along with transferable strengths wed love to hear from you and encourage you to apply.

Key Skills

Crystal Report, Infection Control, Content Marketing, Health And Safety Management, ASP

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 31800 - 37700