Growth Lead (Shopify SaaS / B2B)

Notify Me!; Richmond; Remote; GBP 60,000 - 80,000; Full time

Job summary

A dynamic technology company in Richmond seeks a Growth Lead to build a performance-driven customer acquisition engine. You will scale marketing efforts across various channels, optimize conversions, and lead the strategic direction of the company's growth initiatives. The ideal candidate has extensive experience in digital marketing, especially within the Shopify ecosystem, and is ready to tackle challenges in a fast-paced environment.

Qualifications

• 5+ years in digital/performance marketing roles, ideally within B2B SaaS or Shopify app ecosystem.
• Deep understanding of CAC, LTV, funnel metrics, and growth analytics.
• Hands-on experience launching, optimizing, and scaling campaigns across various channels.

Responsibilities

• Own the entire funnel from impression to paid user.
• Ensure alignment between marketing strategy and ideal customer profile.
• Manage budgets across platforms to maximize ROI.

Skills

Digital marketing

Performance marketing

Customer acquisition

Data analysis

Campaign optimization

Job description

Notify Me! helps Shopify merchants never miss a sale due to out-of-stock products. Our app,Notify Me! Back in Stock & PreOrder, empowers stores to recover lost revenue through smart inventory alerts and pre-order tools. We’re a friendly, fast-moving team on a mission to build products merchants love.

We’re looking for a hands-on Growth Lead who’s ready to build and own a performance-driven customer acquisition engine. You’ll lead the way in scaling our marketing funnel across paid and organic channels, boosting both new merchant acquisition and free-to-paid conversions. From channel strategy to campaign execution and budget optimization, this is your opportunity to drive real, measurable growth.

You’ll work closely with product, content, and technical teams to build systems that convert intent into installs—and installs into revenue.

1. Lead Generation & Funnel Ownership

• Own the entire funnel from impression to paid user
• Drive qualified traffic, optimize conversion rates, and reduce CAC
• Build a data-driven system that scales user acquisition efficiently

2. Client Acquisition & Qualification

• Ensure alignment between marketing strategy and ideal customer profile
• Collaborate with product and success teams to improve fit and activation
• Improve onboarding flows for higher conversion and retention

3. Channel Expansion & Budget Management

• Test, optimize, and scale across Meta, Google, Shopify Ads, SEO, and more
• Manage budgets across platforms to maximize ROI and learning
• Explore new growth channels like influencer or affiliate marketing

4. Content & Brand Strategy

• Develop performance-focused content for ad creatives, SEO, email, and landing pages
• Lead messaging for launches and campaigns that highlight product value
• Position the app as the go-to solution for lost revenue recovery
  

5. Optimization & Automation

• Automate repetitive acquisition and onboarding workflows
• Improve campaign ROI through data-driven experimentation
• Build systems to increase LTV and reduce churn
  
  

What We’re Looking For

• Experienced Growth Marketer:5+ years in digital/performance marketing roles, ideally within B2B SaaS or Shopify app ecosystem
• Data-Driven Thinker:Deep understanding of CAC, LTV, funnel metrics, and growth analytics
• Hands-On Execution:You’ve launched, optimized, and scaled campaigns across paid and organic channels
• Shopify-Fluent:Familiarity with Shopify ecosystem and user behavior is a plus
• Customer-Centric:You craft strategies that solve real user problems and improve the user journey
• Creative Problem Solver:You’re resourceful, love to test hypotheses, and iterate quickly
• Clear Communicator:You write, present, and report in a way that makes data actionable for teams
• Startup Ready:Comfortable with ambiguity, fast-paced environments, and wearing multiple hats