Growth Lead (Outbound \ Demand Gen)

Madfish; Remote; GBP 40,000 - 60,000; Full time

Job summary

A dynamic startup in the United Kingdom seeks a strategic Growth Lead to develop and execute effective outbound outreach strategies. The role involves managing the outreach loop, from identifying potential leads to tracking performance metrics. Ideal candidates will possess strong problem-solving abilities, expertise in campaign copywriting, and a data-driven mindset. This opportunity offers a chance to work with a motivated team committed to growth and efficiency.

Qualifications

• Experience in building outbound sales strategies.
• Strong understanding of email and LinkedIn outreach.
• Ability to write concise and effective copy.

Responsibilities

• Own the entire cold outreach loop and develop scalable systems.
• Create ICP hypotheses and trigger-based targeting.
• Run experiments to improve outreach effectiveness.

Skills

Problem-solving

Data analysis

Campaign copywriting

Performance tracking

Job description

We’re looking for a strategic, hands‑on Growth Lead to build and run a scalable outbound engine that actually works — no fluff, no guesswork.

You’ll own the entire cold outreach loop: from ICP hypotheses and trigger‑based targeting to copy, cadences, reply handling, and performance tracking. It’s about building a repeatable system that surfaces the right leads, reaches out at the right time, and generates real qualified calls.

You’ll thrive in this role if you:

• Think problem-first, not persona-first
• Love systems, data, cadences, and deliverability hygiene
• Write short, sharp copy that doesn’t sound like ChatGPT
• Want to run experiments, build engines, and learn fast

Core focus:

• ICP/trigger strategy & list logic
• Email & LinkedIn outreach at scale
• Validation, personalization, deliverability
• Campaign copywriting & SDR process design
• Weekly analytics and continuous testing

👀 Not just another lead gen role — this is outbound done right.

📅 First goal: 30 qualified calls from cold outreach in Q1 2026.

📈 We’re backed by Google for Startups, growing fast, and building with quality > quantity mindset.

📄 Full JD here: https://link.wild.codes/growth_lead

✉️ Apply or connect — we’d love to hear from you.

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💙 Who we are

We are Wild.Codes, a Ukrainian startup that matches IT talent with great tech companies and projects. Since 2015, we’ve been helping companies from Europe and the US find vetted developers from Ukraine, Eastern Europe, and Latin America.

Since 2023, we’ve been building our own AI‑powered product that automates the search and selection of IT specialists and matching them with the client’s requests.

Our recent achievements:

• Winners of several acceleration programs (KSE Startup Ecosystem, YEP)
• Received a development grant from Google for Startups
• We’re growing, looking for strong people to join the team, and actively developing our own product

We are a small but highly motivated team.

We don’t have unnecessary bureaucracy, we make decisions quickly, trust each other, and truly value people who grow together with us 🙌