Growth Lead, EMEA

OpenAI; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An innovative AI company based in the United Kingdom is seeking a full-funnel growth athlete to lead growth initiatives across various channels. This role requires 8 years of experience in growth marketing and the ability to optimize user acquisition through experimentation. Candidates should possess strong analytical skills, familiarity with AI-driven marketing tools, and excellent stakeholder management skills. The position offers a dynamic work environment and opportunities to collaborate cross-functionally to maximize revenue growth.

Qualifications

• 8 years of experience in growth optimizations or growth marketing.
• Strong analytical skills and proficiency with measurement and funnel optimizations.
• Comfort with fast-paced ambiguous environments.

Responsibilities

• Design, launch, and optimize global paid and organic acquisition campaigns.
• Lead growth experiments and A/B testing across funnels and entry points.
• Develop AI-native workflows that transform user experiences.

Skills

Growth optimizations

Growth marketing

Performance marketing

Product growth

Analytical skills

Measurement and funnel optimization

Cross-functional communication

Tools

BI

SQL

AI-driven marketing tools

Job description

About the Team

The Growth team drives user and revenue growth across ChatGPT's consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation retention and expansion - using a combination of global performance marketing AI-powered workflows, in-product optimization, insights, experimentation and creative ops engineering.

Our Product Growth (PG) team is a rapidly scaling functional area accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain and re-engage users unlocking ChatGPT's transformative potential in users' daily lives. We work cross-functionally with product engineering, design, data science, finance and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement and creative problem solving all while keeping user value at the center of our decision-making.

About the Role

We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, EMEA consumer behavior funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end - from ideation and creative development to deployment, measurement and iteration. This role is highly cross-functional and will require close collaboration with engineering, data science and design teams to execute and scale highly localized growth levers that drive incremental impact. You'll focus on scaling paid acquisition, improving conversion through experimentation, and building the growth infrastructure needed to maximize ROI while expanding into new channels, markets and segments.

In this role you will :

• Design, launch and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.
• Lead growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions and translating insights into scalable playbooks.
• Partner with engineering and data science to build and refine growth tooling, creative ops, automation and optimization algorithms.
• Manage full-funnel performance metrics from CPM/CPC to LTV/CAC and identify new opportunities for efficiency and scale.
• Develop AI-native workflows that transform how we scale reach, personalize, and bring users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.
• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.
• Expand growth channels and market coverage with attention to localization and regional performance nuances.
• Drive influencer and creator partnerships as part of the paid and organic growth mix.
• Collaborate with product teams to improve in-product conversion and onboarding flows.
• Develop and refine our attribution models, marketing tech stack and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you :

• Have 8 years of experience in growth optimizations, growth marketing, performance marketing or product growth, or product strategy and operations experience ideally in hyper‑growth tech companies.
• Proven ability to launch, scale and optimize paid channels.
• Strong analytical skills and proficiency with measurement and funnel optimizations (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations).
• Experience with AI-driven marketing tools, creative ops, engineering and workflow automation.
• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.
• A test-and-learn mindset and comfort with fast‑paced ambiguous environments.
• Excellent cross‑functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general‑purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives, voices and experiences that form the full spectrum of humanity.

Equal Opportunity Statement

We are an equal‑opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information or other applicable legally protected characteristic.

Background Check Information

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public information. Additional responsibilities may require access to secure and protected information technology systems and related data security obligations.

Accommodations

We are committed to providing reasonable accommodations to applicants with disabilities and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI we believe artificial intelligence has the potential to help people solve immense global challenges and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Key Skills

• Administrative Skills
• Facilities Management
• Biotechnology
• Creative Production
• Design And Estimation
• Architecture

Employment Type: Full-Time

Experience: years

Vacancy: 1