Growth Lead, EMEA

OpenAI; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading AI research company based in the UK is looking for a full-funnel growth specialist with expertise in product growth and growth marketing to lead initiatives that drive user engagement and revenue. This role involves designing global campaigns, optimizing acquisition channels, and collaborating with various teams to create effective growth strategies. Ideal candidates should possess 8+ years in growth marketing and strong analytical capabilities. The company values diverse perspectives and seeks to ensure the benefits of AI are widely shared.

Qualifications

• 8+ years of experience in growth optimizations, growth marketing, or product strategy.
• Proven ability to launch, scale, and optimize paid channels.
• Strong analytical skills and proficiency in measurement and funnel optimizations.

Responsibilities

• Design, launch, and optimize global paid and organic acquisition campaigns.
• Lead growth experiments and A/B testing across funnels.
• Manage full-funnel performance metrics and identify new opportunities.

Skills

Growth optimization

Product growth

Performance marketing

Analytical skills

Cross-functional communication

Tools

SQL

BI tools

AI-driven marketing tools

Job description

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

Our Product Growth (PG) team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.

About the Role

We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, EMEA consumer behavior, funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end - from ideation and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, data science, and design teams to execute and scale highly localized growth levers that drive incremental impact. You’ll focus on scaling paid acquisition, improving conversion through experimentation, and building the growth infrastructure needed to maximize ROI while expanding into new channels, markets, and segments.

In this role, you will:

• Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.
• Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.
• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.
• Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.
• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.
• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.
• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.
• Driving influencer and creator partnerships as part of the paid and organic growth mix.
• Collaborating with product teams to improve in-product conversion and onboarding flows.
• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you:

• 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies.
• Proven ability to launch, scale, and optimize paid channels.
• Strong analytical skills and proficiency with measurement and funnel optimizations. (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations).
• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.
• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.
• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.
• Excellent cross-functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via link.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.