Growth-Driven Marketing Manager: Lead & Grow

Podshop; Greater London; Presencial; GBP 38.000 - 43.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private Healthcare Plan

Discounted gym membership

Pension Plan

Cycle to Work Scheme

Networking opportunities

Monthly team socials

Monthly department lunches

Clear pay framework with progression

Descripción de la vacante

Podshop, a growing podcast studio and production company based in Shoreditch, London, is seeking a hands-on Marketing Manager. You will own marketing strategy, lead generation and the end-to-end marketing plan, reporting directly to the Founder & CEO.

You’ll manage campaigns, CRM, reporting, SEO, email, content and partnerships, with contractors supporting specialized areas. You will drive inbound and outbound initiatives, build robust dashboards, and shape the marketing function as the sole

Formación

• Experience in hands-on marketing, preferably B2B, creative, media, agency, SaaS or growth-focused SME.
• Experience planning and executing multi-channel campaigns with data-driven improvements.
• Practical experience with CRM, lead generation and funnel reporting; familiarity with MQL, SQL, opportunity, pipeline and revenue attribution.
• Experience working with websites, SEO, analytics and conversion journeys.
• Experience briefing or managing external agencies, freelancers or contractors is desirable.
• Podcast, media or creator-economy experience is useful but not essential.

Responsabilidades

• Own Podshop's marketing strategy and quarterly marketing plan aligned to lead generation, sales pipeline and revenue goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, CRM, organic content and partnerships.
• Own the marketing side of our CRM and build clear reporting across Leads, MQLs, SQLs, Opportunities, Won/Lost and Revenue.
• Produce monthly reporting that explains what generates qualified demand, pipeline and revenue and what to do next.
• Own the ongoing marketing development of the Podshop website, including content, landing pages, user journeys, conversion, SEO and analytics.
• Keep testimonials, case studies, client logos and other social proof current and visible across the website.
• Develop a practical social and content plan, using internal and external production support where appropriate.
• Identify and implement new outbound and inbound campaigns that could generate additional revenue, including email, reactivation, nurture, social and partnerships.
• Brief and manage specialist contractors across PPC, SEO, web and content while retaining ownership of objectives and results.
• Help develop the marketing strategy, processes, templates and reporting used within our end-to-end podcast service for clients, before ongoing delivery is handed to the Production team.

Conocimientos

CRM proficiency

Analytics mindset

Campaign planning

Copywriting

Project management

SEO knowledge

Email marketing

Paid media

Content strategy

Herramientas

GA4

Google Search Console

CRM platforms

Email marketing platforms

Paid social platforms

Descripción del empleo

Podshop, a growing podcast studio and production company based in Shoreditch, London, is seeking a hands-on Marketing Manager. You will own marketing strategy, lead generation and the end-to-end marketing plan, reporting directly to the Founder & CEO.

You’ll manage campaigns, CRM, reporting, SEO, email, content and partnerships, with contractors supporting specialized areas. You will drive inbound and outbound initiatives, build robust dashboards, and shape the marketing function as the sole