Growth-Driven Digital Acquisition Director

The Sage Group plc; Newcastle upon Tyne; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading technology firm is seeking a Digital Acquisition Director to oversee the strategic direction and execution of various digital acquisition initiatives across multiple channels. This role is responsible for driving customer growth and revenue while managing a large budget. The ideal candidate will have extensive experience in digital demand generation and leading teams. Responsibilities include forecasting acquisition performance, developing strategies for digital channels, and collaborating across functions to achieve business goals.

Qualifications

• Experience in digital demand generation ideally within a similar industry.
• People management experience with the ability to drive a cross-functional team towards a shared goal.
• Proven experience in leading digital acquisition strategies at scale.
• Deep expertise in paid media channels and performance marketing.
• Strong ecommerce trading experience with a track record of delivering commercial results.

Responsibilities

• Forecast, monitor, and report on acquisition performance, ensuring commercial targets are met.
• Lead a direct marketing team to deliver ecommerce units and ARR on a monthly basis.
• Own and lead the digital acquisition strategy across all paid media channels.
• Drive ecommerce trading performance to optimise digital storefronts for revenue growth.
• Collaborate with cross-functional teams to align acquisition efforts with business priorities.

Skills

Digital demand generation

People management

Paid media channels expertise

Ecommerce trading experience

Analytical mindset

Job description

A leading technology firm is seeking a Digital Acquisition Director to oversee the strategic direction and execution of various digital acquisition initiatives across multiple channels. This role is responsible for driving customer growth and revenue while managing a large budget. The ideal candidate will have extensive experience in digital demand generation and leading teams. Responsibilities include forecasting acquisition performance, developing strategies for digital channels, and collaborating across functions to achieve business goals.