Growth & Digital Strategy Volunteer

Generation Success; Birmingham; Hybrid; GBP 10,000 - 40,000; Full time

Job summary

A social mobility organization is seeking a Growth & Digital Strategy Volunteer to support their One Million Doors Movement. This unpaid role involves analyzing campaign performance data, supporting digital ad testing, and improving SEO strategies. Ideal candidates will have a background in digital marketing or a strong interest in data analytics, driven by a passion for social impact. Gain experience in national campaigns while building essential skills in a collaborative environment.

Benefits

Network with industry professionals

Campaign analytics experience

Skill development workshops

Qualifications

• Understanding of digital marketing principles and tools.
• Experience with campaign analytics and performance tracking.
• Basic knowledge of SEO best practices.

Responsibilities

• Analyse social and email performance data.
• Support micro-campaign ad testing on digital platforms.
• Track conversions and optimize landing pages.

Skills

Digital Marketing

Data Analysis

Campaign Management

SEO

Email Marketing

Tools

Zoho

Google Analytics

LinkedIn Ads

Meta Ads

Job description

Job Title: 📈 Growth & Digital Strategy Volunteer – Scale the One Million Doors Movement

Company: Generation Success

Location: United Kingdom (Remote / Hybrid)

About Generation Success

Generation Success is a social mobility organisation committed to equalising access to careers and opportunity. We empower young people and work with employers to build a future where success is defined by talent, not privilege.

About the Role

We’re transforming small actions into national momentum.

As part of our volunteer Growth & Digital Strategy team, you’ll help scale the £1 Pass the Key challenge using data, testing, optimisation, and digital storytelling.

Key Responsibilities

• ✅ Analyse social and email performance data, track what works, scale insights
• ✅ Support micro-campaign ad testing (LinkedIn, Meta, Google)
• ✅ Track conversions (£1 donations → shares → sign-ups) including CTR and UTM performance
• ✅ Improve SEO and landing-page optimisation for onemilliondoors.com
• ✅ Help build automated email supporter journeys via Zoho

What We’re Looking For

You might be a digital marketer, growth strategist, CRM specialist, or data‑curious creative. You enjoy analytics, testing, optimisation, and believe digital platforms can drive meaningful change.

What You’ll Gain

• 📊 Real campaign analytics experience at national movement scale
• 🧠 Growth & Digital Strategy Toolkit + weekly stand ups with marketing lead
• 🌍 Network working on one of the UK’s most exciting social mobility campaigns
• 🚀 Experience shaping digital impact strategy for social good
• 🔑 Your One Million Doors Key Tile recognising your contribution

How to Apply

Unpaid volunteer role. Apply via this post and submit:

• Your CV
• 150–250 words on why you want to volunteer
• Optional marketing work examples
• Answers to the application questions

Application Questions : (same as above)

Shortlisted applicants will be interviewed.