Growth & Brand Leader for Care Homes (Home-Based)

Elizabeth Finn Homes; England; Remote; GBP 70,000 - 75,000; Full time

Job summary

A leading care service provider is seeking a Head of Marketing & Sales to develop and implement marketing strategies that enhance occupancy and brand recognition. The ideal candidate will have extensive experience in marketing leadership, sales growth, and team management within the healthcare sector. This full-time permanent position offers a salary of £70,000 – £75,000 per annum, inclusive of a company car or car allowance, and additional benefits including an annual bonus and competitive pension.

Benefits

Car allowance

Annual bonus

Generous annual leave

Competitive pension

Private medical insurance

Flexible working

Refer a friend scheme

Qualifications

• Experience leading marketing, sales communications, or brand management.
• Proven track record in delivering occupancy and sales growth.
• Demonstrated skills in managing brand and digital marketing activities.
• Ability to use creativity to solve problems and engage stakeholders.

Responsibilities

• Lead the marketing and sales strategy for the organization.
• Drive inquiry growth and maintain conversion rates.
• Develop key success measures and monitor marketing efficacy.
• Manage the Elizabeth Finn Homes brand for consistency and impact.
• Produce content showcasing resident experiences and care leadership.

Skills

Leadership in marketing

Brand management

Sales growth

Digital marketing

Team management

Budget management

Media management

Data-led decision making

Communication skills

Job description

A leading care service provider is seeking a Head of Marketing & Sales to develop and implement marketing strategies that enhance occupancy and brand recognition. The ideal candidate will have extensive experience in marketing leadership, sales growth, and team management within the healthcare sector. This full-time permanent position offers a salary of £70,000 – £75,000 per annum, inclusive of a company car or car allowance, and additional benefits including an annual bonus and competitive pension.