Growth Associate

Perceptive Inc.; Nottingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Perceptive Inc. seeks a Growth Associate to drive the transformation of the marketing function into a data-driven, AI-enabled pipeline engine in a fast-paced B2B SaaS environment.

The role focuses on end‑to‑end design and delivery of physical and digital events, multi‑channel campaigns, and optimization of CRM workflows and marketing automation to support revenue growth.

Qualifications

• Hands-on experience designing and executing multi-channel lead generation programs.
• Experience with CRM-driven campaigns and data-driven optimization.
• Proven ability to-scale growth engines across digital campaigns and events.
• Familiarity with ICP targeting, ABM, and enterprise sales cycles.

Responsibilities

• Design and deliver a B2B, ICP-driven lead generation approach aligned with sales priorities.
• Build a multi-channel GTM engine across digital campaigns, ABM, LinkedIn, email, and events.
• Own full-funnel performance, optimize pipeline contribution and CAC/ROI.
• Create sales enablement assets and messaging to accelerate win rates.
• Lead day-to-day CRM operations and data hygiene for reporting.

Skills

CRM campaigns

Salesforce

HubSpot

Marketing automation

Data analytics

B2B SaaS

ABM

lead generation

Education

Bachelor’s degree or related discipline

Tools

Salesforce

HubSpot

Marketing automation platforms

Job description

The Growth Associate/Senior Associate plays a hands‑on role in executing the transformation of the marketing function into a data‑driven, AI‑enabled pipeline generation engine. Working closely with the Growth Manager, the role focuses on building, delivering, and optimizing the lead generation and demand infrastructure that supports commercial growth and ambitious revenue objectives.

This position is execution‑oriented, with responsibility for the end‑to‑end design and delivery of physical and digital events, as well as the day‑to‑day optimization of digital growth activities. The Growth Associate builds and executes multi‑channel campaigns, manages event strategy and delivery (both in‑person and virtual), and continuously optimizes digital growth levers including CRM workflows, marketing automation, funnel performance, and campaign execution.

By translating strategic priorities into tangible execution, the Growth Associate supports lead generation goals, product launches, account‑based marketing initiatives, and partnership campaigns. Combining operational excellence with a data‑driven, performance‑focused mindset, this role is ideal for a self‑starter who thrives in fast‑paced B2B SaaS environments and is motivated by delivering measurable impact on demand generation and pipeline growth.

Key Responsibilities

Build and Scale the Growth Engine:

• Design and deliver a B2B, ICP‑driven lead generation approach aligned with sales priorities and business objectives, translating strategy into executable programmes.
• Build and execute a multi‑channel go‑to‑market engine across digital campaigns, account‑based marketing, LinkedIn, email automation, and events to support product launches, major releases, and strategic partnerships.
• Drive full‑funnel performance through hands‑on execution and optimisation, continuously improving pipeline contribution, conversion rates, customer acquisition efficiency, and return on investment.
• Co‑create and deploy sales enablement assets, campaign narratives, and competitive positioning materials to support win rates and accelerate deal velocity.
• Support priority deals and key accounts through targeted campaigns, tailored messaging, competitive differentiation, and partner‑led initiatives.

Physical and Digital Events Execution:

• Design and deliver end‑to‑end event programmes, including in‑person conferences, roundtables, workshops, webinars, and virtual events aligned with strategic growth priorities.
• Own all aspects of event execution, including speaker coordination, agenda development, attendee registration, promotional campaigns, and virtual delivery, with administrative support from an executive assistant where appropriate.
• Collaborate with Sales, Product, and Strategy teams to ensure event messaging, targeting, and content resonate with Ideal Customer Profile (ICP) audiences.
• Manage post‑event follow‑up and nurture activities to maximise lead conversion and pipeline impact.
• Track and analyse event ROI, lead quality, pipeline contribution, and engagement metrics, using insights to iterate and optimise future events.
• Execute multi‑channel digital campaigns across LinkedIn, email automation, paid media, account‑based marketing (ABM), and content syndication to generate high‑quality leads.
• Build, test, and optimise email nurture flows, landing pages, forms, and conversion funnels to improve lead quality, progression, and conversion rates.
• Manage day‑to‑day CRM operations (Salesforce), including lead routing, data hygiene, segmentation, and campaign tracking to ensure accurate reporting and effective execution.

Functional Competencies (Technical knowledge/Skills)

• Hands‑on working knowledge of Salesforce (SFDC) or HubSpot and marketing automation platforms, with experience executing CRM‑driven campaigns.
• Strong analytical skills, with the ability to monitor funnel performance, attribution, and campaign results, and translate data into actionable improvements.
• Demonstrated ability to execute and optimise lead generation programmes, contributing to measurable pipeline growth.
• Solid understanding of B2B go‑to‑market fundamentals, including funnel optimisation, ICP targeting, and conversion improvement.
• Experience using AI tools and marketing automation to improve efficiency, personalisation, and campaign performance.
• Clear and effective verbal and written communication skills, with the ability to collaborate across teams.
• A flexible, curious mindset, open to new tools, ways of working, and continuous learning.
• Strong organisation and prioritisation skills, with the ability to manage multiple tasks and campaigns with attention to detail.
• Ability to identify opportunities for process improvement and support their implementation under guidance.
• Proactively participates in skills development and training, applying learnings to day‑to‑day execution.
• Comfortable working across cross‑functional and global teams, building trust and collaborating effectively without formal authority.

Experience, Education, and Certifications

• A track record of implementing a new lead generation ecosystem leveraging new technology that resulted in a significant increase in high quality leads and revenue growth
• Substantial experience in Growth, Digital Marketing, Demand Generation, or Revenue Operations within fast‑paced, ambitious environments.
• B2B technology or SaaS experience is mandatory, you understand complex buying journeys, multi‑stakeholder decision‑making, and enterprise sales cycles.
• Experience in life sciences, healthcare, clinical trials, or regulated industries is valued but not essential.
• Experience in private equity‑backed or high‑growth environments is preferable
• Relevant bachelor’s degree or related disciplines or experience in a similar role.