Group Organic Social Lead & Content Creator

DFS; Doncaster; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

23 days holiday

Pension with company contributions

Health cash plan

Employee Assistance Programme

Discounts and cashback for retailers

SmartTech salary sacrifice

Cycle to Work scheme

Volunteer day

Job summary

DFS Group is expanding its social media team with a Group Organic Social Executive role in Doncaster. You will own content creation and publishing, sourcing stories from stores and shoots to drive brand relevance for DFS and Sofology.

Your work spans planning, execution and performance analysis to continuously improve engagement and reach. You’ll bring hands-on content skills and a solid grasp of social platforms, analytics and trend spotting.

Qualifications

• Strong hands-on content creation skills (filming on a mobile device, editing, writing, publishing).
• Deep understanding of major social platforms and their formats including Instagram, YouTube and Pinterest.
• Confident using social analytics tools and platform insights (Sprout Social, Meta, GA4).
• Strong organisational skills to manage multiple brands and deadlines.
• Commercial mindset showing how social supports brand and performance goals.
• Basic photography or video editing skills (CapCut, Adobe, Canva).

Responsibilities

• Create engaging social content and publish across DFS and Sofology channels.
• Capture authentic content from stores, launches and shoots to keep channels fresh.
• Collaborate with PR, Influencer Marketing and Content teams to repurpose content.
• Lead social storytelling for campaigns and trading moments across brands.
• Work with Marketing, Digital, CRM, Media and Product teams for joined-up campaigns.
• Manage day-to-day publishing and monitor performance for optimised reach.
• Stay updated on trends and test new ideas to keep brands ahead.

Skills

Content creation

Social platforms

Analytics skills

Organisation

Commercial mindset

Video editing

Tools

Sprout Social

Meta Business Manager

Pinterest Analytics

GA4

Job description

DFS Group is expanding its social media team with a Group Organic Social Executive role in Doncaster. You will own content creation and publishing, sourcing stories from stores and shoots to drive brand relevance for DFS and Sofology.

Your work spans planning, execution and performance analysis to continuously improve engagement and reach. You’ll bring hands-on content skills and a solid grasp of social platforms, analytics and trend spotting.