Group Head of Sales

Mad Swans; Bristol; Hybrid; GBP 70,000 - 75,000; Full time

Job summary

A new hospitality brand in the UK is seeking a proactive Group Head of Sales to lead commercial efforts. The role involves developing sales strategies, managing a small team, and driving revenue across multiple properties. Candidates should have at least five years in hospitality sales, a proven track record of brand launches, and strong leadership skills. The position offers a competitive salary plus commission, with benefits including free parking and employee discounts.

Benefits

Attractive bonus scheme

Free employee meals

Employee discounts

Social activities

Employee referral bonus

Qualifications

• Five or more years of hospitality sales leadership experience.
• Proven track record with brand launches and multi-property new openings.
• Self-driven, highly motivated, proactive and resilient.

Responsibilities

• Responsible for overall budgeted and planned sales revenue.
• Lead and oversee a small sales team.
• Convert enquiries into bookings with high efficiency.

Skills

Hospitality sales leadership experience

Brand launches

Team leadership

Negotiation

Communication

Job description

Group Head of Sales

Sales leader, pickleball enthusiast – bring your expertise, enthusiasm and curiosity and play in a space that encourages innovation and fun.

• Full Time – Permanent Contract
• £70,000‑£75,000 per annum, plus an uncapped commission scheme
• Base at Mad Swans in the Mendips (Bristol) – flexible within the South of the UK
• Regular travel to existing and new sites

Mad Swans is looking for a proactive, positive and energetic Group Head of Sales to lead commercial efforts for our new hospitality brand centred on sport, hospitality and sustainability. You will develop go‑to‑sales strategies, build brand awareness, drive revenue and scale our presence across key markets while managing a lean commercial team.

Key Responsibilities

• Responsible for overall budgeted and planned sales revenue
• Lead and oversee a small sales team
• Active revenue generation and execution of sales initiatives
• Convert individual and group enquiries into bookings with high conversion efficiency
• Work closely with Marketing, Head of Topflight, Gym & Racquets Manager and operational teams to align goals
• Build and lead sales teams across multiple properties
• Drive B2B and B2C sales across corporate, group and leisure segments
• Set up systems and processes for sales, events and reservations
• Establish key partnerships and secure early wins to build momentum
• Design, implement and maintain sales and events process standards across all sites
• Identify and target new business opportunities for weddings, corporate retreats and local partnerships
• Conduct site visits and client show‑rounds to promote venue offerings
• Maintain a sales database and track leads, inquiries, conversions, and pipeline activity
• Represent the hotel at wedding fairs, trade shows and networking events
• Collaborate with marketing to develop promotional materials and campaigns

Who we’re looking for

• Five or more years of hospitality sales leadership experience
• Proven track record with brand launches and multi‑property new openings
• Strategic thinker with strong execution and team‑leadership skills
• Hands‑on, can get stuck in and drive results
• Passion for innovation, storytelling and guest engagement
• Excellent communicator, negotiator and relationship builder
• Strong organisational skills, able to multitask and thrive in a fast‑paced environment
• Self‑driven, highly motivated, proactive, positive and resilient
• Must be eligible to work in the UK – we are unable to sponsor visas

Compensation & Benefits

• £70,000‑£75,000 per annum plus an uncapped commission scheme
• Attractive bonus scheme
• Free parking and free employee meals
• Instant pay – access your pay for hours worked before payday
• Employee discounts on food, sports, activities and retail shop items
• Reward & recognition initiatives
• Team social and well‑being activities and events
• Employee referral bonus scheme
• Branded swag – water bottle and hoodie
• Plant your own tree at Mad Swans

Location & Travel

Base: Mad Swans, Mendips (Bristol) – there is flexibility within the South of the UK. The role requires regular travel to all existing and future sites; a personal vehicle is necessary and occasional overnight stays may be required.

Working Hours & Days

Core office hours with occasional evenings and weekend work. Predominantly Monday to Friday.

How to Apply

If you believe you have what it takes to join an exciting new brand, we would love to hear from you. Please apply by clicking the apply button.

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