Group Director of Sales & Events

Arora Group Head Office; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading hotel group in the UK is seeking a Director of Sales & Events to drive revenue growth and oversee sales functions across their hotel portfolio. The successful candidate will have proven leadership experience in the hospitality sector, exceptional commercial acumen, and strong team management skills. This role offers an opportunity to shape the success of one of the most dynamic hotel portfolios while working with world-renowned brands.

Qualifications

• Proven leadership experience in sales, events, or commercial strategy in hospitality.
• Strong ability to interpret market data and drive performance.
• Exceptional relationship-building skills.

Responsibilities

• Lead and inspire sales and events teams for exceptional results.
• Define and implement performance metrics with Hotel GMs and CCO.
• Maximise sales opportunities and enhance client engagement.

Skills

Leadership experience

Commercial acumen

Relationship-building skills

Stakeholder management

Team development

Education

Bachelor’s degree or equivalent experience

Job description

The Arora Group is seeking an accomplished Director of Sales & Events - Arora Hotels to lead commercial performance across our diverse hotel portfolio. This pivotal role drives revenue growth and market share by strategically overseeing all sales and events functions, both at the property and central levels.

Key Responsibilities

• Lead and inspire sales and events teams to deliver exceptional commercial results across corporate, transient, group, and event segments.
• Partner closely with Hotel General Managers and the Chief Commercial Officer to define and implement performance metrics, standards, and accountability frameworks.
• Foster strong internal and external relationships to maximise sales opportunities and enhance client engagement.
• Align sales and events strategies with brand initiatives from our franchise partners — Accor, IHG, Marriott, and Hilton .
• Collaborate with the Director of Revenue & Distribution and the Director of Marketing & Communications to execute a fully integrated commercial strategy.
• Champion a culture of excellence, collaboration, and continuous improvement within the commercial function.

Candidate Profile

• Proven leadership experience in sales, events, or commercial strategy within a multi-brand hotel or hospitality environment.
• Strong commercial acumen, with the ability to interpret market data and drive performance.
• Exceptional relationship-building and stakeholder management skills.
• Demonstrated success in developing high-performing teams and achieving revenue targets.
• Bachelor’s degree or equivalent experience

Why Join Us

As part of the Arora Group’s senior commercial leadership team, you’ll play a key role in shaping the success of one of the UK’s most dynamic hotel portfolios — working with world-leading hospitality brands and contributing to a culture built on ambition, integrity, and innovation.