Group Digital Content Manager

Zachary Daniels Recruitment; Greater London; Hybrid; GBP 55,000 - 60,000; Full time

Job summary

A leading UK clothing brand is seeking a Group Digital Content Manager to own and deliver the website content strategy. This role involves managing e-commerce content, collaborating with teams, and leading a small team to enhance customer experience and drive conversions. Strong experience in content management and e-commerce is essential. The position offers hybrid working and great career development opportunities within a fast-paced retail environment.

Benefits

Great Benefits

Career Development Opportunities

Hybrid Working Model

Qualifications

• Experienced in managing content within a commercial e-commerce environment.
• Confident working hands‑on with CMS and e-commerce platforms.
• Commercially focused with a strong understanding of conversion, UX and merchandising.

Responsibilities

• Own and deliver the website content strategy.
• Manage content across homepages, landing pages, and category pages.
• Lead content delivery during a platform migration project.

Skills

Management of website content

E-commerce platform expertise

Data analysis

UX and CRO knowledge

Team leadership

Tools

Shopify

CMS

HTML/CSS

Job description

Group Digital Content Manager

UK | Hybrid | Permanent - Retail, Clothing Brand

£55-60k + Great Benefits

Zachary Daniels is proud to be partnering exclusively with a leading UK clothing brand to recruit an exceptional Group Digital Content Manager.

This is a brilliant opportunity for a commercially minded Group Digital Content Manager to take ownership of website content across a fast-growing, multi-channel fashion business. You'll play a key role in shaping how customers experience the brand online, driving performance through best-in-class content, optimisation and collaboration.

The Opportunity

As Group Digital Content Manager, you'll sit at the heart of e-commerce, working closely with trading, marketing, brand, UX and tech teams. Your focus will be simple: deliver high-performing, engaging website content that drives conversion, revenue and brand consistency.

This role is ideal for a hands‑on Group Digital Content Manager who thrives in a fast‑paced retail environment, understands how content drives commercial performance, and enjoys leading people and projects.

You’ll also play a central role in an upcoming e-commerce platform migration, ensuring content quality, SEO performance and customer journeys are protected and improved.

What You’ll Be Doing

• Owning and delivering the website content strategy in line with trading and brand objectives
• Managing content across homepages, landing pages, category pages and PLPs
• Working closely with e-commerce and trading teams to support promotions and key trading moments
• Leading content storytelling while ensuring consistency across campaigns and seasons
• Driving UX, CRO and A/B testing to continually improve performance
• Using data, insight and analytics to optimise content and customer journeys
• Managing and developing a small team across website and organic channels
• Leading content delivery for a major platform migration project
• Collaborating with internal teams and external agencies to deliver best‑in‑class digital experiences

What They’re Looking For

• Experienced in managing content within a commercial e-commerce environment
• Confident working hands‑on with CMS and e-commerce platforms
• Commercially focused, with a strong understanding of conversion, UX and merchandising
• Comfortable delivering optimisation and experimentation programmes
• An effective people manager who enjoys coaching and developing teams
• Organised, detail‑focused and confident working cross‑functionally

Experience with Shopify, website migrations or basic HTML/CSS knowledge is a bonus, not a requirement.

Why Apply

• Join a well‑established, growing UK clothing brand
• Take ownership of a high‑impact digital role
• Be central to major e‑commerce and platform transformation projects
• Work in a collaborative, commercially driven environment
• Excellent long‑term career development opportunity
• Great Benefits & Progression Opportunities
• 3 days a week in the office/ 2 working remotely

If you’re a Group Digital Content Manager looking to step into a role where you can genuinely influence performance, customer experience and digital strategy, we’d love to hear from you.

Apply today or contact Zachary Daniels for a confidential discussion.

BH35335