Graduate Product Marketing Associate – Techtelligence

Todaydigital; Manchester; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Private healthcare

Wellness program

Rewards and discounts

4-day work week

Job summary

Today Digital is seeking a Graduate Product Marketing Associate in Manchester to support the growth of its Techtelligence product. This entry-level role combines product positioning, messaging, and marketing content creation, ideal for those starting their career in B2B technology.

Responsibilities include developing product messaging, creating sales support materials, researching market trends, and writing engaging content. Interested candidates should have strong writing skills, an analytical mindset, and a proactive attitude.

Qualifications

• Recent graduate with an interest in product marketing or technology.
• Strong writing skills to explain complex ideas clearly.
• Analytical mindset to understand markets and customers.

Responsibilities

• Support development of product messaging for marketing.
• Create and update sales materials for product support.
• Research competitor products and market trends.
• Write SEO-friendly content and marketing materials.
• Assist with campaign tracking and reporting.

Skills

Strong writing skills

Analytical mindset

Attention to detail

Proactive attitude

Curiosity about technology

Education

Recent graduate or early-career candidate

Tools

HubSpot

WordPress

Google Analytics

Job description

Graduate Product Marketing Associate – Techtelligence

Remuneration: Competitive

4-day Work Week: We’re a Mon-Thu business!

Work Perks: Private healthcare, wellness program, rewards and discounts + more

Location: Manchester Office, Ancoats (fully on-site)

Contract Type: Full-time

Start Date: Immediate

Level: Graduate / Entry‑Level

We’re looking for a curious, commercially minded, and creative graduate to join Today Digital as a Graduate Product Marketing Associate, supporting the growth of our Techtelligence product.

This is a fantastic entry‑level opportunity for someone who wants to build a career at the intersection of product, marketing, sales, content, and technology. You’ll work closely with our Commercial, Marketing, Product, and Editorial teams to help shape how we position, explain, promote, and sell Techtelligence to the market.

Techtelligence is designed to help technology vendors better understand their market, audiences, competitors, and commercial opportunities. Your role will be to help turn product features, customer insight, market data, and campaign performance into clear messaging, compelling marketing materials, and useful sales enablement.

If you’re interested in technology, B2B marketing, product storytelling, and commercial strategy, and you want to learn fast in a hands‑on environment, this could be the perfect role for you.

What You’ll Be Doing

Product Positioning & Messaging

• Support the development of clear product messaging for Techtelligence across the website, sales materials, email campaigns, social media, and presentations.
• Help explain what Techtelligence does, who it is for, and why it matters in a simple, compelling, and commercially useful way.
• Work with senior team members to turn product features into customer benefits and value‑led messaging.
• Help keep product descriptions, FAQs, one‑pagers, pitch decks, and internal positioning documents up to date.

Sales Enablement

• Create and update sales materials that help the Commercial team explain and sell Techtelligence effectively.
• Support the development of product one‑pagers, objection‑handling notes, competitor comparisons, demo scripts, and customer‑facing decks.
• Help capture feedback from the sales team on common customer questions, objections, and opportunities.
• Work with the Commercial team to understand what prospects care about and how Techtelligence can support their goals.

Market & Competitor Research

• Research competitor products, market trends, customer needs, and emerging topics across B2B technology, marketing, sales intelligence, and media.
• Help maintain competitor battlecards and market insight documents.
• Track how similar products are positioned and promoted in the market.
• Share useful findings with the wider team to help improve product messaging, marketing campaigns, and commercial conversations.

Product Marketing Content

• Write and support content that promotes Techtelligence, including website copy, blog posts, email copy, social posts, case studies, product updates, and campaign assets.
• Help turn product updates, customer examples, and market insight into engaging content for prospects and customers.
• Support the creation of product explainers, demo‑related content, launch materials, and internal training resources.
• Work with the Marketing and Editorial teams to ensure content is accurate, clear, and on‑brand.

Customer Insight & Feedback

• Help gather and organise feedback from customers, prospects, sales conversations, demos, and internal teams.
• Identify common questions, challenges, and themes that can inform future messaging, product development, and marketing activity.
• Support the creation of customer stories, testimonials, case studies, and proof points.
• Help the team understand how customers are using Techtelligence and where the product delivers the most value.

Campaigns & Launch Support

• Support product launches, feature announcements, and promotional campaigns for Techtelligence.
• Help plan and produce campaign assets across email, social, web, video, and sales channels.
• Assist with campaign tracking and reporting to understand what is working and where improvements can be made.
• Work with different teams to help keep product marketing activity organised and delivered on time.

Website, SEO & Digital Publishing

• Help update and optimise Techtelligence‑related pages on our websites.
• Write SEO‑friendly headlines, meta descriptions, product copy, and landing page content.
• Support the publishing of product marketing content using WordPress and other digital tools.
• Help make sure product information is accurate, consistent, and easy to understand across all channels.

Reporting & Performance

• Track how product marketing content and campaigns are performing across web, email, social, and sales activity.
• Help prepare simple reports showing engagement, leads, opportunities, and useful commercial insights.
• Share findings with the team to help improve future campaigns, messaging, and sales materials.

What We’re Looking For

• A recent graduate or early‑career candidate with an interest in product marketing, technology, B2B media, SaaS, data, or commercial strategy.
• Strong writing skills and the ability to explain complex ideas clearly.
• A curious, analytical mindset with an interest in understanding markets, customers, competitors, and products.
• Good attention to detail and the ability to organise information clearly.
• Confidence working across different teams and asking good questions.
• A proactive attitude and willingness to learn quickly.
• An interest in marketing, sales, content, product development, or technology is important.
• Experience with tools such as HubSpot, WordPress, Canva, Google Analytics, LinkedIn, or AI tools would be useful but is not essential.

What You’ll Learn

• How to position and market a B2B technology product.
• How sales, marketing, product, and content teams work together to take a product to market.
• How to create messaging, sales materials, campaigns, and product content that support real commercial outcomes.
• How to research markets, competitors, and customers to inform product strategy.
• How to work in a fast‑moving digital publishing and technology business.

Why Join Today Digital?

Today Digital is a growing B2B media and technology business working with some of the world’s leading technology brands. This role gives you the chance to get hands‑on experience from day one, contribute to a real product, and learn directly from experienced teams across Commercial, Marketing, Editorial, and Product.

You’ll be joining at an exciting stage of Techtelligence’s development, with the opportunity to help shape how the product is positioned, promoted, and understood in the market.

If you’re commercially curious, confident with words, interested in technology, and excited by the idea of helping take a product to market, we’d love to hear from you.