Graduate Marketing Analyst (ASO Executive)

The Opportunity Hub UK; Greater London; On-site; GBP 28,000 - 40,000; Full time

Job summary

A leading mobile app growth consultancy in Central London seeks a Graduate Marketing Analyst to support app store optimisation efforts. The role involves conducting research, developing strategies, and presenting findings to clients. Ideal candidates will demonstrate strong communication and project management skills, and are eager to learn in a fast-paced environment. Starting salary is £28,000 with progression to £40,000+ in 2-3 years and a performance-based bonus scheme.

Benefits

Starting salary of £28,000

Performance-based bonus scheme

Supportive work environment

25 days annual holiday allowance

Monthly mobile phone bill contribution

Qualifications

• Strong written and verbal communication abilities; experience with various content formats is advantageous.
• Genuine eagerness to learn with ability to apply constructive feedback.
• Demonstrated ability to manage projects independently and deliver quality results.
• Capacity to work effectively in fast-paced environments and adjust to changing priorities.
• Client-focused mindset with empathy and creative problem-solving skills.

Responsibilities

• Conduct comprehensive keyword research and competitor analysis to identify ASO opportunities.
• Optimise app store elements to improve search rankings and conversion rates.
• Participate in client meetings to present findings and recommendations.
• Create detailed reports demonstrating the impact of ASO initiatives.

Skills

Written and verbal communication

Proactive project management

Data analysis

Creative problem-solving

Understanding of mobile marketing

Tools

Excel

PowerPoint

Job description

Excellent Opportunity for a Graduate Marketing Analyst in Central London

The Opportunity Hub UK is pleased to present an exciting ASO Executive position with a respected mobile app growth consultancy based in Central London. This Marketing Analyst role offers recent graduates the chance to develop expertise in App Store Optimisation whilst working with prominent clients including NBCUniversal and Gymshark.

About the Company

They are an award-winning mobile app growth consultancy with a team of 30 specialists offering over 80 years of combined mobile marketing experience. They provide professional app growth services to global clients and have established themselves as leaders in the App Store Optimisation sector.

The Role: ASO Executive

As a Marketing Analyst, you'll work directly on client accounts, conducting research, developing strategies, and presenting findings that impact app performance. This is a hands‑on position where you'll gain valuable experience in digital marketing whilst contributing to real client projects from the outset.

Your Key Responsibilities:

• Conducting comprehensive keyword research and competitor analysis to identify ASO opportunities across various app categories
• Optimising app store elements including titles, descriptions, screenshots, and metadata to improve search rankings and conversion rates
• Participating in client meetings to present findings, recommendations, and regular performance updates
• Creating detailed reports that demonstrate the impact of ASO initiatives, using industry-standard analytics tools
• Managing and prioritising monthly, weekly, and daily project deliverables effectively
• Contributing to case studies documenting app marketing best practices and emerging ASO trends

Essential Skills and Experience:

• Strong written and verbal communication abilities; experience with various content formats (blog posts, articles, social media) is advantageous
• Genuine eagerness to learn with the ability to accept and apply constructive feedback professionally
• Proactive approach with demonstrated ability to manage projects independently and deliver quality results on schedule
• Capacity to work effectively in fast‑paced environments and adjust to changing priorities
• Client‑focused mindset with empathy and creative problem‑solving skills; previous client‑facing or customer service experience is beneficial
• Proficiency in Excel and PowerPoint with aptitude for data analysis and visual presentation
• Previous marketing or agency experience is desirable
• Understanding of mobile developments, apps, design, and user experience principles is a plus
• Authentic interest in the mobile and digital marketing landscape

Work Permissions

You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.

Comprehensive Benefits Package:

• Starting salary of £28,000 with clear progression pathway to £40,000+ within 2-3 years
• Performance‑based bonus scheme offering 10% of salary when company targets are achieved
• Supportive work environment that encourages collaboration and professional development
• Regular team social events including activities and outings
• Monthly mobile phone bill contribution up to £30
• Structured personal development training programme
• Direct access to senior management for career guidance and input
• 25 days annual holiday allowance (increasing after 2 years) plus Summer Fridays
• Company pension scheme and life insurance
• Office amenities including refreshments and snacks

Building a Career in Mobile App Marketing

The mobile app industry represents a significant growth sector within digital marketing, with App Store Optimisation becoming increasingly critical for business success. As a Marketing Analyst specialising in ASO, you'll develop a valuable combination of analytical, strategic, and creative skills that are highly sought after. This Central London position provides an excellent foundation for career progression in mobile marketing, offering exposure to major brands and the opportunity to work alongside experienced professionals. The role provides practical experience that positions you well for advancement in the expanding digital marketing sector.

This Graduate Marketing Analyst opportunity is presented by The Opportunity Hub UK – connecting talented professionals with leading employers across the UK.