Graduate Business Development & Sales Associate

Playbook Direct; Greater Manchester; On-site; GBP 18,000 - 26,000; Full time

Job summary

Playbook Direct is hiring a Graduate Business Development & Sales Associate in the United Kingdom. This role offers hands-on experience across sales, leadership development, and business growth within a high-energy team that values discipline, drive, teamwork, and a student mentality.

You will learn the playbook that has helped us scale fast and deliver real results for some of the UK’s most recognisable brands, with training, mentorship, and clear progression as you take on more responsibility.

Job description

Graduate Business Development & Sales Associate

Have you finished university and are looking to turn your competitive mindset into a real career? Maybe you've already taken your first step but you're hungry for more opportunity, more growth, and more responsibility.

At Playbook Direct, we believe that the same values that build successful athletes — discipline, drive, teamwork, and a student mentality, are the same ones that build exceptional business leaders.

If you've ever thrived on competition, pushed through setbacks, or celebrated wins with your team, you'll feel right at home here.

About the Role:

As a Graduate Business Development & Sales Associate, you'll join a high‑energy, performance‑driven environment where training, effort, and mindset are everything. This is your chance to gain hands‑on experience across all areas of business growth, from sales to leadership development. You’ll learn the playbook that’s helped us scale fast and deliver real results for some of the UK’s most recognisable brands.

What You’ll Be Doing Day-to-Day:

• Prospecting & Lead Generation – Just like studying the competition before a big game, you’ll learn to identify and engage with potential customers through targeted face‑to‑face campaigns at events, in pop‑ups, or residential areas.


• Customer Engagement – Build rapport like a team captain. Represent our clients’ products with energy, professionalism, and a focus on delivering tailored solutions.


• Sales Execution – Drive results from start to finish. Manage the full sales cycle and hit your personal targets — with uncapped rewards.


• Campaign Development & Feedback – Use your critical thinking to support strategy development, analyse performance, and feed back key insights to improve results.


• Team Collaboration – We win together. Work with like‑minded individuals who thrive off shared goals, high standards, and pushing one another to be better.


• Leadership Exposure – As you level up, you'll take on more responsibility — from mentoring new starters to managing small projects and setting the pace for the team.

What We Offer:

• Weekly OTE pay - offering the security of consistent pay with enhanced engagement rates, additional personal commissions (uncapped), ensuring people are incentivised to improve and not penalised for excelling.


• Tailored training in sales, leadership and communication


• One‑on‑one mentorship with leaders who started right where you are


• Clear progression paths into leadership, client management, or business development


• Team trips, networking events, and a culture that thrives on shared wins and personal breakthroughs

Who Thrives Here:

• Graduates with a background or mindset rooted in sport, competition, coaching, or high‑performance environments


• Strong communicators who enjoy face‑to‑face interaction and relationship building


• Driven individuals who take goals seriously and enjoy being pushed


• People who are coachable, open to feedback, and always ready to learn


• Team players who bring energy, discipline, and accountability to every opportunity

Why Playbook Direct?

We’re one of the North West’s fastest‑growing face‑to‑face sales and promotions companies, working with top brands to help them scale — and doing the same for our team.

We don’t hire based on experience — we hire based on attitude, potential, and work ethic.

If you’ve ever trained for a season, competed for a spot, or led your teammates through tough times — you already know the foundation it takes to succeed here.