Goldman Sachs Asset & Wealth Management - Alternative Marketing Analyst - London

Goldman Sachs Group, Inc.; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading global financial institution is seeking an Analyst for their Asset Management Marketing team. This role focuses on Alternatives Product Marketing, requiring 4+ years of relevant experience within a financial institution. Responsibilities include executing strategic marketing plans, creating marketing collateral, and mapping out product calendars. Candidates should possess strong communication skills and knowledge of the asset management industry. This position offers opportunities for personal and professional growth within a diverse work environment.

Benefits

On-site fitness center

Child care support

Financial wellness programs

Qualifications

• 4+ years in a similar role within a leading financial institution.
• Ability to synthesize information from multiple sources.
• Strong communication skills to navigate complex organizations.

Responsibilities

• Support the execution of strategic marketing plans.
• Create product-specific marketing collateral.
• Map out a coordinated product-specific calendar.

Skills

Knowledge of asset management industry

Understanding of marketing media

Strong communication skills

Ability to work under pressure

Education

Bachelor’s Degree (BA/BS)

Job description

Job Description

This Analyst will play a key role within the Asset Management (AM) Marketing team, focusing on Alternatives Product Marketing and Wealth Alternatives.

The Analyst will partner with investment teams, Alternatives Capital Formation, and sales teams to develop campaigns, define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to support the infusion of product-related insights across content creation, digital marketing, paid media, social media, analytics and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the Alternatives business.

Position Responsibilities

• Marketing implementation: Support the execution of strategic marketing plans to build awareness and affinity for AM’s Alternatives investment capabilities
• Launches and campaigns: Support the development and implementation of marketing plans around new product/fund launches within the Alternatives space, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns, leveraging a range of channels and tactics to maximize effectiveness.
• Collateral: Create and develop product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM’s design team
• Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM’s content calendar and sequences externally published content appropriately and effectively for the Alternatives product suite.
• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications
• Team connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
• Partnership and collaboration: Develop and maintain strong relationships within AM Marketing and other AM Marketing colleagues.

Qualifications

• 4+ years in a similar role within a similar leading financial institution
• Some knowledge of the asset management industry: clients, products, regulations, competitors with a specific focus on the Alternatives landscape
• An understanding of all marketing media including digital, social and print collateral
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story related to Alternative investments.
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Strong communication skills and ability to navigate complex organization
• Bachelor’s Degree (BA/BS)

Job Info

• Job Identification 156844
• Job Category Analyst
• Posting Date 12/04/2025, 03:40 PM
• Locations London, Greater London, England, United Kingdom

Healthcare & Medical Services

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally.

Financial Wellness & Retirement

We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.

Health

We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.

Fitness

To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre‑approved amount).

Child Care & Family Support

We offer on-site child care centers that provide full-time and emergency back‑up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

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