Go-to-Market (GTM) Manager, Digital Products

RetailEXPO; Richmond; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global events company based in Richmond is seeking a GTM Manager for Digital Products. This role will lead the go-to-market strategy and partner with cross-functional teams to ensure product readiness. The ideal candidate will have experience in product marketing in a B2B context and possess strong communication and stakeholder engagement skills. The company offers an attractive working environment with benefits focused on wellbeing and professional development.

Benefits

Generous holiday allowance

Health screening and private medical benefits

Wellbeing programs

Access to a competitive pension scheme

Employee Assistance Programme

Qualifications

• Experience in a global B2B environment.
• Ability to create customer-focused messaging.
• Commitment to inclusive practices.

Responsibilities

• Lead GTM strategies aligned with business unit goals.
• Collaborate with local GTM teams for best practices.
• Deliver sales enablement tools and training.

Skills

GTM or product marketing experience

Stakeholder engagement skills

Data analysis proficiency

Project management skills

Communication skills

Job description

Do you enjoy supporting our Go-To-Market strategy to drive growth?

Do you enjoy leading cross-functional sales teams to deliver success?

About Our Team

RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.

About The Role

The Go-to-Market (GTM) Manager, Digital Products, will lead the end-to-end GTM strategy for RX’s digital product portfolio. Reporting to the Director of Digital Commercial Strategy & Enablement, this role acts as the voice to our customer about the digital portfolio proposition through GTM channels. Focusing on ensuring sales readiness and GTM effectiveness by partnering with Business Units (BUs) across marketing, sales, and customer success, while bringing back local go-to-market challenges and blockers to the team to inform asset roadmap and proposition development. This is a specialist role focused exclusively on the go-to-market of digital products and will be responsible for ensuring all assets and enablement are in place to take digital products to market successfully.

Responsibilities

• Champion of the voice to the customer across go-to-market channels and product experiences, while owning and evolving product propositions for both internal and external audiences.
• Partner with local GTM teams (marketing, sales, customer success) to drive best-in-class GTM for digital products, ensuring consistent adoption of GTM best practices, and engagement in sales readiness and sales enablement initiatives.
• Collaborate with Product and UX teams to ensure consistent customer messaging.
• Identify and communicate GTM challenges from local markets to inform product development.
• Lead the execution of GTM strategies aligned with business unit goals.
• Build strong partnerships with global sales, marketing, and customer success teams.
• Support the Head of Performance Optimisation by capturing and scaling GTM best practices.
• Deliver sales enablement tools and training to support product launches and adoption.

Requirements

• Demonstrated experience in GTM or product marketing, ideally in a global B2B setting.
• Understanding of portfolio marketing and regional market dynamics.
• Experience supporting sales enablement and readiness for digital products.
• Strong communication and stakeholder engagement skills.
• Ability to translate technical product details into clear, customer-focused messaging.
• Proficient in data analysis to assess GTM effectiveness and drive improvements.
• Skilled in project management, prioritisation, and cross-functional collaboration.
• Committed to inclusive practices and continuous learning.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you

Benefits

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work

About The Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com