Go to Market Content Executive

AXA Group; Redhill; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading insurance provider in the UK is seeking a Go to Market Content Executive to support their team in Redhill. This hybrid position involves managing content creation for product launches and communications across various channels. The ideal candidate will have experience in content creation, digital marketing, and a strong ability to communicate effectively with diverse teams.

Benefits

Competitive annual salary

Annual company & performance-based bonus

Contributory pension scheme

Life Assurance

AXA employee discounts

Qualifications

• Experience in content creation, communications, or marketing is essential.
• Ability to work with global teams to create compelling materials.
• Strong attention to detail and adherence to brand guidelines.

Responsibilities

• Coordinate and document project activities and workshops.
• Create and manage content for various marketing channels.
• Support management of the content platform and associated budgets.

Skills

Content creation

Digital marketing

Project management

Communication

PowerPoint skills

Tools

SharePoint

Google Analytics

Bynder

Job description

Here at AXA Partners, we give our customers and our people the confidence to progress. We're changing the way the world thinks about insurance, so come and shape the future of our business together. We're a team of technical experts, with diverse skills, experiences and backgrounds. We're the glue that ensures best practice and shared learning is applied across all of our business areas, giving our colleagues the confidence to grow and progress.

We currently have the exciting opportunity for a Go to Market Content Executive to join our team based in Redhill, Surrey on a hybrid contract.

You will work with the Go to Market team using your creative and project management skills to support Customer & Innovation (C&I) and the defined regions with request for proposals, whilst creating new content for new product / solution launches and other materials for distributing, both internally & externally. You will play a key role in the management and communication of all content assets within the global content sharing platform, “Content Factory”.

Key Responsibilities

• Sourcing updated content, project coordination, capturing risks & actions, documenting minutes and supporting with facilitating content workshops.
• Storyboard, copywrite, design, edit, proof read the development and production of internal and external content. Once material is validated by stakeholders, final copy to be made available on Content Factory.
• Creating and nurturing a network within C&I, Communications, Local marketing and Solutions teams; meeting regularly to identify new opportunities for creating / updating content & the best ways to communicate it using a range of channels (POP, webinar, newsletter etc)
• Working with local markets to identify content gaps (RFP stock materials, pitches, case studies, videos, campaign materials, whitepapers).
• Working with selected suppliers including authorised copywriters & design agencies. Supporting the ongoing evaluation of supplier performance.
• Posting, updating & editing Content Factory material. Responsible for regular reviews & updates of existing Content Factory material to ensure relevance & accuracy, connecting with local teams to validate and create new material where needed.
• Support the management of the GTM budget
• Support with communication updates to encourage traffic to the Content Factory platform; contribute to the Sales & Distribution community with announcements and presentations, including but not limited to webinars, newsletters, training materials.
• Training new starters / offering refresher training on how to use the Content Factory platform, capturing feedback for improvement areas.
• Support with data and reporting of usage of Content Factory via google analytics
• Supporting with the overall maintenance & management of the content platform
• Ad hoc support with projects within Go to Market during peak activity
• Support or lead other ad hoc C&I projects

#LI-UK

Your Profile

• Previous experience of content creation and / or communications and / or marketing experience essential
• Knowledge of multi-channel promotional marketing and digital marketing, ability to learn and adapt in the ever-changing digital space
• Previous experience of bid / project coordination an advantage
• Excellent PowerPoint skills - Champions new creative ideas and initiatives to engage with audiences via compelling design & copy
• Insights driven, innovative with a deep understanding of a wide variety of audiences, both internally & externally. Ability to think like a consumer / business client is essential
• Strong influencer / communicator, able to work directly with global teams to draw out the features & benefits for creation of the content, give guidance & coaching where needed
• Able to work with colleagues and contacts at all levels to develop compelling materials which both educates teams internally and supports local sales teams
• Proficient in facilitating group workshop discussions to storyboard content
• Proficiency and insight in content sharing platform software knowledge of SharePoint, Bynder, Google Analytics etc. is an advantage
• Strong attention to detail, consistency and ability to adhere to AXA style and brand guidelines
• Strong project management and prioritisation skills
• A calm positive approach even under pressure
• A self-starter with the ability to manage multiple projects concurrently, within time and budget

About AXA

AXA Group is the world leader in insurance and asset management. We protect and advise our clients at every step in their lives, by offering products and services which satisfy their needs in the areas of insurance, personal protection, saving and asset management. AXA is the leading insurance brand worldwide, with over 100 million clients. We are transforming from payer to partner for our client, with a strong focus on risk prevention.

Our mission : Empower people to live a better life.

Our values : Customer First, Courage, Integrity and One AXA.

About the Entity

AXA Partners is an AXA transversal business unit offering a wide range of solutions in assistance services, travel insurance and credit protection.

AXA Partners’ role is also to implement innovative solutions emerging from the AXA Innovation unit.

Combining passion with advanced expertise, we design and deliver worldwide solutions for partners and communities. We protect what matters, when it matters.

What We Offer

• Competitive annual salary
• Annual company & performance-based bonus
• Contributory pension scheme
• Life Assurance
• AXA employee discounts

At AXA, we want to become one of the most inspiring companies to work for and to achieve this ambition, we need the best talent to come and work for us. We look for candidates with the right skills and values to join us and selection is based on a fair and equal process.

We’re proud to be committed to equal opportunities and welcome applications from all backgrounds. As a financial services company, all successful candidates will be subject to preemployment checks, so we can ensure regulatory compliance.