Global Strategy Director

Publicis Groupe; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Job summary

Starcom, part of Publicis Groupe, is seeking a Global Strategy Director to lead strategic communications planning for a major global client. The role sits at the intersection of media, data, creativity and brand purpose, shaping how a world-spanning brand communicates with audiences worldwide.

You will influence global campaigns, work with senior client leadership and international Publicis Groupe teams, and guide how campaigns are built, adapted and activated across markets.

Qualifications

• Experience leading global communications planning across multiple markets.
• Ability to distill complex brand challenges into clear strategies.
• Strong understanding of audience-led planning and channel strategy.

Responsibilities

• Lead global comms strategy and planning across markets.
• Partner with brand strategy, insights and media teams for integrated planning.
• Provide strategic leadership on briefs, campaigns and initiatives.
• Collaborate with regional teams to translate global strategies to markets.
• Lead cross-functional collaboration across Publicis Groupe for integrated solutions.
• Contribute to annual planning and strategic reviews.
• Develop and mentor a small team of planning specialists.

Skills

Global communications planning

Multi-market campaigns

Audience-led planning

Channel strategy

Brand architecture

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

Intro

We’re looking for a Global Strategy Director to join the Starcom Worldwide team - leading strategic communications planning for one of our most globally recognised, purpose-driven clients.

This is a high-profile and intellectually stimulating role that sits at the intersection of media, data, creativity, and brand purpose. You’ll play a pivotal part in shaping how a major global brand communicates with audiences around the world - driving the next phase of its transformation and helping to define what “connected communications” truly means in today’s world.

The role offers visibility across senior client leadership and international Publicis Groupe teams, and the chance to influence how global campaigns are built, adapted, and brought to life across markets.

What you’ll be doing

• Leading global comms strategy and planning across multiple markets - translating brand objectives into actionable communications frameworks and media principles
• Partnering closely with global brand strategy, insights, and media investment teams to ensure clear, consistent and innovative planning approaches
• Acting as the senior client contact for comms strategy, providing strategic leadership and thought partnership on briefs, campaigns, and innovation initiatives
• Collaborating with regional and local market teams to ensure global strategies are effectively translated into market-level activation
• Leading cross-functional collaboration across Publicis Groupe - including content, commerce, data and technology specialists - to deliver integrated, connected solutions
• Contributing to annual planning, portfolio prioritisation and strategic business reviews
• Supporting senior leaders across strategy and media with the development of global frameworks, tools and best practice guides
• Managing, mentoring, and developing a small, high-performing team of planning specialists

What we’re looking for

• Extensive experience in global communications planning, ideally with experience managing multi-market campaigns
• A sophisticated understanding of audience-led planning, channel strategy, and brand architecture
• The ability to distil complex business challenges into clear, inspiring strategies