Global Strategy Director

Publicis Groupe ANZ; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Spark Foundry is seeking a Global Strategy Director to lead audience-first, insight-driven media strategies across Meta across international markets. This senior role sits at the centre of a global account, translating audience insight into clear planning guidance for multiple teams and markets.

You will move between big-picture thinking and practical application, connecting audience insight, data, media and creative thinking into strategic direction and cross-market execution.

Qualifications

• Strong experience in media/communications strategy within an agency environment.
• Proven ability to build audience-led strategies and translate them into planning frameworks.
• Deep understanding of digital ecosystems, data and full-funnel media planning.
• Experience working across global or multi-market accounts.

Responsibilities

• Lead development of global, audience-first media strategies across Meta’s business areas.
• Define and evolve audience frameworks for actionable markets.
• Use data, research and platform insights to understand audience behaviour.
• Translate strategy into practical guidance for planning teams and markets.
• Act as a senior strategic partner to clients, bringing clarity to challenges.
• Lead workshops and strategic conversations with internal teams.
• Ensure alignment between global strategy and local execution.
• Champion best practice in audience planning, measurement and effectiveness.

Skills

Audience-led strategy

Media planning

Global/account leadership

Stakeholder influence

Digital ecosystems

Cross-functional collaboration

Job description

Company description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

London | Hybrid

Spark Foundry is looking for a Global Strategy Director to join the team working on Meta, spanning its family of apps and public affairs business.

This is a senior role at the centre of one of the most influential and complex global accounts, covering platforms used by billions of people worldwide. The work sits across multiple business areas, requiring a strong understanding of how audiences behave across products, markets and cultural contexts.

A key focus for this role, and for Spark more broadly, is audience strategy. You’ll play a central role in defining how audiences are understood, built and activated across markets, ensuring strategy is grounded in real insight and translates clearly into planning and execution.

The role

As Global Strategy Director, you’ll lead the development of audience-led, insight-driven media strategies across international markets. You’ll work closely with global and local teams to ensure strategies are consistent, actionable and built around a clear understanding of people, not just channels.

This role requires someone who can move between big-picture thinking and practical application, connecting audience insight, data, media and creative thinking into a clear strategic direction.

What you’ll be doing

• Leading the development of global, audience-first media strategies across Meta’s business areas
• Defining and evolving audience frameworks, ensuring they are actionable across markets
• Working with data, research and platform insights to build a clear understanding of audience behaviour
• Translating strategy into practical guidance for planning teams and local markets
• Acting as a senior strategic partner to clients, bringing clarity and direction to complex challenges
• Leading workshops and strategic conversations with internal teams and stakeholders
• Ensuring alignment between global strategy and local execution
• Championing best practice in audience planning, measurement and effectiveness

What we’re looking for

• Strong experience in media or communications strategy, ideally within an agency environment
• Proven ability to build audience-led strategies and translate them into planning frameworks
• Deep understanding of digital ecosystems, data and full-funnel media planning
• Experience working across global or multi-market accounts
• Confident communicator, comfortable influencing senior stakeholders
• Ability to simplify complex ideas and bring clarity to strategy
• Collaborative approach, with experience working across multiple teams and disciplines

Why this role

• Work on one of the most high-profile global tech accounts
• Be part of a team shaping how audience strategy is applied at scale
• Exposure to cutting-edge thinking across data, platforms and global media
• A genuinely collaborative environment across markets and disciplines
• A role with real influence on how strategy is defined and delivered

Additional information

Spark Foundry offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.