Global Social Media Manager

Astrid & Miyu; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A dynamic jewellery brand based in London seeks a Global Social Media Manager to lead strategy and content across various platforms. The ideal candidate will possess 4+ years of experience, exceptional communication skills, and a passion for community engagement. You'll be responsible for content creation, managing a team, and analyzing performance metrics. This position offers a hybrid work model (2 days in office), a competitive salary plus bonus, and an inspiring culture focused on growth.

Benefits

Competitive salary

Bonus

Growth opportunities

Qualifications

• Minimum of 4 years experience in a Social Media Manager role.
• Excellent communication skills and adaptability.
• Ability to manage multiple projects on budget and timelines.

Responsibilities

• Lead strategy and execute a global social media strategy.
• Create and optimize platform-specific content.
• Engage with the community and manage daily engagement.
• Measure performance using KPIs and optimize strategy.
• Mentor and manage the Social Media Associate.

Skills

Social media strategy

Content creation

Community engagement

Data analysis

Team management

Job description

The A&M Mission: We're more than just a jewellery brand, we're on a mission to revolutionise the jewellery experience.

Our Values & Culture: At A&M, our values aren't just words - they're the heartbeat of how we show up, every single day.

Grow Together. Celebrate Each Other. Break All Boundaries.

We're a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another's wins and show up with support when it counts - because when one of us grows, we all do. If you're inspired by collaboration, driven by curiosity, and energised by celebrating others, you'll thrive here at A&M.

Location: London, Hybrid (minimum 2 days a week in the office).

Salary & Benefits: £45,000 + bonus. See more on our benefits here.

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here.

The Global Social Media Manager Mission

At Astrid & Miyu, we've built our journey on trend-led content and a social-first mindset. More than a jewellery brand, we create content that inspires, celebrates, and connects our community.

As Global Social Media Manager, you'll lead strategy and content across Instagram, TikTok, LinkedIn, Pinterest, YouTube, and Facebook. This hands-on role covers everything from creating and editing content to growing engagement and strengthening our community. You'll bring our story to life and ensure every post feels unmistakably Astrid & Miyu.

How you'll drive success

• Lead Strategy & Shape the Brand
  • Define and execute a global social media strategy that drives engagement and amplifies Astrid & Miyu's social-first identity
  • Set annual pillars and quarterly priorities to guide day-to-day content creation and campaigns
  • Stay ahead of trends, platform updates, and cultural conversations to keep the brand relevant
• Create & Capture Content
  • Lead the production of trend-led, platform-specific content, ensuring all content is optimised for each platform
  • Collaborate with the Social Media Associate on the Content Calendar ensuring timely, consistent, and engaging posts across platforms
  • From behind-the-scenes on campaign shoots to events and launches, you'll capture content that amplifies our brand across our platforms
• Engage & Grow Our Community
  • Manage daily engagement, responding to comments, DMs, and mentions authentically and on-brand
  • Collaborate with Customer Care to nurture our community
• Measure, Learn & Improve
  • Set ambitious KPIs and track performance across platforms, analysing data to optimise content and strategy
  • Lead social listening to identify trends, cultural moments, and audience insights that inform campaigns
  • Share key learnings with the Brand Marketing and performance teams to shape wider marketing and business decisions
• Lead & Collaborate
  • Mentor and line-manage the Social Media Associate, fostering creativity and growth
  • Partner closely with creative, Paid Media, and Brand Marketing teams to align content and campaigns
  • Partner with the Influencer Marketing team to identify and support collaborations that extend reach and engagement
  • Streamline workflows and approval processes to ensure smooth and timely execution
  • Encourage a "test and learn" culture, using insights to experiment with new content formats and storytelling ideas

What you'll need to thrive

• Relevant experience in a Social Media Manager role for a minimum of 4 years
• Our values must resonate with you deeply, having one of the most important roles in the business and being the face of our employer brand
• Adaptable, able to handle multiple projects in line with budget and timelines with confidence
• You have excellent communication skills, able to collaborate with other departments across the business

The Interview Process and Candidate Experience

1. Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
2. Experience Interview - a slightly longer video call for you to meet your manager and discuss your skill-set and experience for the role
3. Final Interview - 1 hour in person task interview to complete and present

Feedback: We're committed to creating the best candidate experience we can for you. You'll receive feedback over the phone or email at every stage in the process once you've had an interview so that we can set you up for success and help fuel your growth.