Global Social Media Assistant Director

Ernst & Young; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global professional services firm is looking for an Assistant Director, Social Media in City of Westminster. This senior role involves developing social media strategies, managing content, and mentoring the team. You will work closely with global leaders to create impactful communication strategies and lead community engagement efforts. An ideal candidate has 5-10 years of B2B social media experience and strong project management skills. The role is pivotal in supporting the firm's brand and business goals.

Qualifications

• 5-10 years’ B2B social media experience.
• Direct management of senior stakeholders.
• Ability to manage complex global processes.

Responsibilities

• Develop and implement social media strategy.
• Work with global leaders on content strategy.
• Create and manage all types of content.

Skills

B2B social media experience

People management

Communication skills

Digital media execution

Project management

Job description

Overview

The Assistant Director, Social Media is a highly experienced and senior member of the Global Media Relations and Social Media team. The individual creates and executes social media strategy, plans and programs in support of EY's purpose, brand and business goals, working closely with EY's Global executive leadership. The Assistant Director also develops both real‑time and planned content, is an internal advocate for digital PR/social and also supports various leader and corporate social channels directly.

Responsibilities

• Develop and implement social media strategy and programs; lead social media planning and strategy; run and manage social channels
• Work closely with EY Global leaders and internal teams to develop an editorial strategy and build content designed to grow and activate communities
• Act as a mentor and guide to global leaders, the media relations and social media team, and other stakeholders – advising on innovations, trending content and implementing programs
• Effectively create, plan, curate and manage all content (images, video and written) to reach desired audiences
• Lead by example, taking a positive attitude at all times and ensuring senior management and the team are kept abreast of issues/concerns
• Monitor, listen and respond to communities
• Develop and expand social communities and all social efforts
• Support stakeholders and colleagues with design and creation of compelling content, taking the lead where possible
• Employ best practices for measuring the impact of social media campaigns
• Interact with PR, paid media and marketing teams and stakeholders
• Develop strong relationships with business stakeholders and brand, marketing and communications teams to be considered a valued extended member of various teams
• Work across time zones and communicate regularly with the EY global PR network to inform of upcoming initiatives
• Communicate clearly and effectively across all deliverables, including stakeholder communications and measurement and status reports

Qualifications

• 5‑10 years’ B2B social media experience – digital or social media agency expertise desired and in‑house ideal
• People management experience, including direct management of senior stakeholders
• Proven ability to manage complex processes and/or projects at a global level
• Outstanding written and oral communications
• Strong digital media execution skills
• Experience managing internal support networks
• Experience working with a global brand

Desired Skills and Attributes

• Experienced, organized, proactive, energetic, detail‑oriented professional who enjoys a mix of strategic planning and practical execution
• Ability to advise on social media technologies and data‑driven insights
• Drive to promote innovation in the social space and to sell ideas internally
• Outstanding organizational skills; able to handle multiple projects simultaneously while meeting deadlines
• Ability to produce excellent, quick, clean and engaging copy under pressure
• Sub‑editing/proofreading skills and ability to work to a style and brand guide
• Experience writing for web and social on mainstream channels
• Familiarity with Boolean search
• In‑depth knowledge of social media platforms, their participants and deployment
• Energetic, self‑starter with a hands‑on approach; positive attitude; able to generate results and demonstrate potential for development within the organization
• Strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
• Experience advising, managing and communicating with senior leadership on a day‑to‑day basis
• Ability to deliver quality output while working under pressure and appreciating deadlines
• Cultural awareness and sensitivity
• Flexibility to adapt to rapidly changing situations

Benefits and Culture

At EY, we're all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long‑term value as the world’s most trusted, distinctive professional services organization. We work hand‑in‑hand with the business to take services and solutions to market, bring our purpose of building a better working world to life for our people, clients and communities, engage our people and build a high‑performing culture, and to build the commercial value and emotional resonance of the EY brand. Through the collective power of BMC and the teams and specialists we work with, we aim to drive commercial value through distinctive marketing and communication that delivers measurable market impact. The global team of over 2,000 professionals works across the Executive and Regions in brand, marketing, media relations, social media, internal communications and employee engagement, corporate communications, and content development, editorial, webcasts, events staging, strategy, planning and operations. The opportunity at EY is to build a better working world for clients, people, society and the planet, while building trust in capital markets. EY leverages data, AI and advanced technology to help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow, across a full spectrum of services worldwide.