Global Senior Digital Content Manager

TURNER & TOWNSEND; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Turner & Townsend is seeking a Global Senior Digital Content Manager to lead content governance and performance across its worldwide web ecosystem. Based in the City of London, you will drive a strategic content program that supports brand positioning, lead generation, and talent attraction.

You will collaborate with UX, marketing, and regional teams to deliver high‑impact, SEO‑driven content while upholding brand guidelines and accessibility standards across global sites.

Qualifications

• Extensive experience in digital content, website management or B2B marketing.
• Significant experience managing complex global websites.
• Strong writing, editing, SEO, analytics and CMS expertise.
• Experience influencing senior stakeholders.

Responsibilities

• Develop and execute a global website content strategy aligned to growth objectives.
• Create annual and quarterly content roadmaps balancing existing content and new authority content.
• Identify and prioritise content opportunities based on client needs, user behaviour and market trends.
• Develop and maintain a search-led content strategy to improve visibility across search engines and emerging experiences.

Skills

Digital content

Website management

B2B marketing

SEO

Analytics

CMS

Stakeholder management

Team leadership

Tools

CMS platforms

SEO tools

Job description

Company Description

Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.

Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives. Working in partnership makes it possible to deliver the world’s most impactful projects and programmes as we turn challenge into opportunity and complexity into success.

Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions.

We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner & Townsend and CBRE work together to provide clients with the premier programme, project and cost management offering in markets around the world.

Please visit our website: www.turnerandtownsend.com

Job Description

As we continue to grow, we are seeking a talentedGlobal Senior Digital Content Managerto join our Global Marketing and Communications team.

This is a high‑impact role at the heart of a global transformation. You will lead the development, governance,optimisationand performance of content acrossTurner & Townsend’s global web ecosystem, supporting brand positioning, thought leadership, lead generation, clientengagementand talent attraction.

The role is based at our office in the City of London.

Key Responsibilities

• Develop and execute a global website content strategy aligned to business growthobjectives, sectorprioritiesand marketing goals.
• Create annual and quarterly content roadmapsthat combineoptimisationof existing content with the development of new authority-building contentand clusters.
• Identifyandprioritisecontent opportunities based on client needs, userbehaviour, businessprioritiesand market trends.
• Develop andmaintaina search-led content strategy that improves visibility across traditional search engines,LLMsand emerging search experiences.

Content Creation & Editorial Leadership

• Createandupkeepofstrategicwebsitecontent, includingmarketperspectives, industrytrendsand evergreencontent to supportSEO.
• Work withbroadermarketingteam todevelop authority-building content that strengthens Turner & Townsend’s visibility,expertiseand relevance across key service areas.
• Translate complex technical content into compelling client-focused narrativesasrequired.
• Upholdwriting standards,brandstyleguidesand tone-of-voice guidelines.

Website Management & Governance

• Uphold and evolve as necessarygovernance processes,workflowsand quality assurance standards.
• Lead content audits and ensure compliance with brand, legal,privacyand accessibility requirements.

User Experience & Digital Optimisation

• Partner with UX, design and development teams(internal and agency partners)
• Support website redesigns and transformation initiatives.

SEO, AI Search & Analytics

• Leadoptimisationof priority service,sectorand strategic content pages to improve organic visibility and commercial performance.
• Identifysearch opportunities and develop content recommendations, including topic clusters and supporting content designed to strengthen topical authority.
• Workwith the segment marketing leads totranslatesearch opportunities into content aligned to business priorities.
• Monitor performance, measure searchvisibilityand provide strategic recommendationsbased on data and insight.
• Develop dashboards andreporting frameworks thattrack website,contentand search performance.

Stakeholder Management & Collaboration

• Build relationships with SMEs, sectorleadersand stakeholders.
• Collaborate with regional content managers and external agencies.

Team Leadership

• Coach and mentor website content professionalsacross our regions.
• Champion best practice and continuous improvementonthe globalwebsite and regionallocalized sites.
• Linemanagement ofDigital MarketingExecutive.

Qualifications

Essential:

• Extensive experience indigital content, website management or B2B marketing.
• Significant experiencemanaging complex global websites.
• Strong writing, editing, SEO,analyticsand CMSexpertise.
• Experience influencing senior stakeholders.
• Line management experience.

Desirable:

• Professional services, infrastructure, engineering,constructionor real estate experience.
• AI-assisted content development experience.
• Accessibility and digital compliance knowledge.

Key Competencies

• Strategic Thinking
• Digital Content Leadership
• Editorial Excellence
• Data-Driven Decision Making
• Global Collaboration
• Commercial Awareness

Success Measures

• Increased engagement and content performance.
• Improvedorganicsearchperformance,AI visibilityand topical authority across priority services and sectors.
• Strong governance adoption.
• Enhanced support for business development and talent attraction.

Additional Information

Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change.

We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance.

Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.

Please find out more about us at www.turnerandtownsend.com/

SOX control responsibilities may be part of this role, which are to be adhered to where applicable.

Join our social media conversations for more information about Turner & Townsend and our exciting future projects:

• Twitter
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• LinkedIn

It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time.

Any unsolicited resumes/CVs submitted through our website or to Turner & Townsend personal e-mail accounts, are considered property ofTurner & Townsend and arenot subject to payment of agency fees. In order to be an authorised Recruitment Agency/Search Firm for Turner & Townsend, there must be a formal written agreement in place and the agency must be invited, by the Recruitment Team,to submit candidates for review.

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