Global Sales Director

Pure Electric; Bristol; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading e-mobility firm in the UK is seeking a Global Sales Director to drive their international sales strategy, oversee regional teams, and manage key retail partnerships. The ideal candidate has a proven track record in consumer products, strong negotiation skills, and a growth mindset. This role offers competitive salary and various benefits, including flexible working arrangements.

Benefits

Competitive salary

Bonus scheme and performance incentives

25 days annual leave + bank holidays

Pension scheme

Employee discounts on products

Health and wellbeing support

Flexible working arrangements

Qualifications

• Proven experience leading international sales in a fast-paced, consumer product or mobility business.
• Strong track record of delivering revenue growth across multi-region, multi-channel environments.
• Deep understanding of direct-to-consumer and retail/distribution models.
• Experience launching or scaling into new global markets.

Responsibilities

• Define and execute global sales strategy across all active and emerging markets.
• Lead and develop regional sales leaders.
• Align global sales plans with company-wide objectives.
• Deliver aggressive revenue and margin growth targets.
• Drive strong sell-out performance to maximize in-market demand.
• Build and manage relationships with key global distributors and retailers.
• Lead new market entry and launch plans.

Skills

Negotiation skills

Relationship management

Leadership skills

Commercial acumen

Data-driven decision making

Growth mindset

Job description

Overview

The Global Sales Director will be responsible for leading and executing PURE Electric's global sales strategy. Driving revenue, market share, and profitability across all channels. You'll oversee and support our regional sales leaders, manage key distributor and retail partnerships, and identify new market opportunities to accelerate growth. This is a pivotal leadership role, requiring strategic vision, strong commercial instincts, and hands-on execution across a fast-paced, entrepreneurial environment.

Responsibilities

• Define and execute PURE Electric's global sales strategy across all active and emerging markets (Europe, UK, Asia, Australia, US).
• Lead and develop regional sales leaders, including the Head of UK Retail and Head of Country (DACH & Benelux).
• Align global sales plans with company-wide objectives across Marketing, Operations, and Product.
• Deliver aggressive revenue and margin growth targets through both direct retail and distribution models.
• Drive strong sell-out performance to maximize in-market demand and retailer success.
• Build and manage relationships with key global distributors, retailers, and other partners.
• Lead new market entry and launch plans.
• Drive performance in PURE's owned channels while scaling high-quality distribution partnerships globally.
• Ensure consistency in brand positioning, pricing, and customer experience across all regions.
• Work closely with Operations to ensure supply, forecasting, and logistics support sales delivery.
• Inspire, coach, and grow a high-performing international sales team.
• Build scalable structures and reporting to support sustainable global growth.
• Foster a performance-driven, collaborative, and customer-obsessed culture.
• A collaborative and empowering leader who thrives in an entrepreneurial, fast-scaling environment, who is ready to roll up their sleeves, work hard, and lead by example.

Qualifications & Experience

• Proven experience leading international sales in a fast-paced, consumer product or mobility business.
• Strong track record of delivering revenue growth across multi-region, multi-channel environments.
• Deep understanding of direct-to-consumer and retail/distribution models.
• Experience launching or scaling into new global markets.
• Exceptional negotiation, relationship management, and leadership skills.
• Strategic, data-driven, and commercially astute — but comfortable being hands-on when needed.
• Passionate about sustainability, innovation, and redefining urban transport.
• Strong relationships with leading retailers worldwide, including major partners across the UK and Europe such as FNAC/Darty and Media Markt, among others.
• Ability to operate in a collaborative and entrepreneurial environment with a growth mindset.

About PURE Electric

PURE Electric is a pioneering leader in premium e-mobility, on a mission to change urban transport for good. Operating across the UK, Europe, Asia, and Australia we design and deliver world-class electric scooters that empower people to move more freely and sustainably.

Benefits

• Competitive salary
• Bonus scheme and performance incentives
• 25 days annual leave + bank holidays
• Pension scheme
• Employee discounts on products
• Health and wellbeing support
• Flexible working arrangements
• & More!