United Kingdom — International Student Market
654K inbound students (2024) +0%
1. India 169K
2. China 152K
4. United States 36K
5. Pakistan 31K
14 international branch campuses in United Kingdom
OVERVIEW The Global Recruitment Manager at the University of Portsmouth supports the Associate Director (UoP Global) in developing and delivering the University’s international student recruitment strategy across designated global markets. The role covers regions including Europe, CIS, MENA, Türkiye, Vietnam, the Americas, and sponsorship channels. This position combines strategic planning, market analysis, and leadership responsibilities to help strengthen international student recruitment performance.
Key responsibilities
- Support the Associate Director (UoP Global) in the development and delivery of the University’s international student recruitment strategy
- Manage recruitment activity across designated international markets including Europe, CIS, MENA, Türkiye, Vietnam, the Americas, and sponsorship channels
- Lead and manage regional and country-based recruitment teams
- Provide strategic direction to recruitment teams across assigned markets
- Oversee recruitment performance and monitor progress against objectives
- Support the professional development of recruitment staff
- Monitor market performance across assigned regions and channels
- Analyse market trends and intelligence to inform recruitment planning
- Work collaboratively with colleagues across UoP Global and the wider University
- Review and refine recruitment strategies on a continuous basis
- Identify growth opportunities across international recruitment markets
- Enhance student recruitment outcomes across the assigned portfolio of markets
Requirements
- Experience supporting or delivering international student recruitment strategies
- Ability to manage recruitment activity across multiple international markets
- Leadership and team management capability
- Experience providing strategic direction and performance oversight
- Ability to analyse market trends and interpret market intelligence
- Strong collaboration skills when working with colleagues across departments
- Ability to review and refine recruitment strategies based on performance data
- Understanding of international student recruitment and market development
- Ability to identify growth opportunities within international education markets WHY THIS ROLE MATTERS International student recruitment plays a significant role in helping universities build diverse learning communities and strengthen global engagement. A role such as this helps institutions respond to changing market conditions, improve recruitment performance, and create opportunities for students from a wide range of regions. Effective international recruitment management also supports long-term institutional growth and international partnerships.
Bonus: Application advice
- Highlight experience working across international education markets and demonstrate familiarity with regional recruitment trends
- Include examples of managing recruitment targets, analysing performance data, or contributing to strategy development
- Demonstrate leadership experience, particularly in managing teams or coordinating international recruitment activities
- Show evidence of collaboration with academic departments, external partners, or international stakeholders
- Tailor your application to reflect knowledge of international student recruitment challenges and opportunities
- Use measurable outcomes where possible, such as recruitment growth, partnership development, or market expansion achievements