Global PR Lead, Automotive & Mobility Tech

NXP Semiconductors NV; Glasgow; On-site; GBP 65,000 - 95,000; Full time

Job summary

NXP Semiconductors NV in the United Kingdom is seeking an experienced Public Relations professional (f/m/d) to shape and amplify NXP’s voice across automotive, AI and edge technology domains. You will design global PR programs, craft narratives for SDVs, autonomous systems, and intelligent edge devices.

This role requires strong media relations, clear storytelling, and the ability to translate complex technologies for global audiences, with exposure to executive thought leadership, events, and

Qualifications

• 5+ years of experience in public relations, media relations, technology communications, or related fields.
• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Technology or a related discipline.
• Experience managing a public relations agency.
• Experience communicating complex technology topics to business, technical, and consumer audiences.
• Demonstrated interest in at least one of the following areas: Software-Defined Vehicles, autonomous driving, Artificial Intelligence, Physical AI, robotics, semiconductors, automotive technologies, edge computing, or IoT.
• Strong writing, editing, storytelling, and content development skills.
• Experience supporting executive communications and thought leadership programs.
• Experience with social media platforms, including LinkedIn and X, and understanding of how different digital channels support thought leadership and brand visibility.
• Ability to understand and communicate emerging technologies and rapidly evolving industry trends.
• Strong stakeholder management skills and ability to work effectively with senior executives, engineers, product teams, and external agencies.
• Experience monitoring and analyzing media coverage, influencer activity, and social media engagement.
• Proficiency with Microsoft Office applications, including Outlook, PowerPoint, Word, and Excel.
• Ability to travel internationally as needed.
• Self-motivated, adaptable, and comfortable working in fast‑paced, dynamic environments.

Responsibilities

• Design and lead a strategic global PR and communications plan that supports NXP's ambition in automotive, AI, Software-Defined Vehicle, and intelligent edge technology portfolios.
• Develop compelling narratives that position NXP as a leader in SDVs, autonomous driving, Physical AI, edge AI, vehicle computing, robotics, and connected systems.
• Write and edit press releases, media alerts, contributed articles, executive speeches, thought leadership content, blogs, and social media communications.
• Support communications for key technologies including automotive compute platforms, vehicle networking, AI processors, sensor fusion, secure connectivity, digital vehicle architectures, and intelligent IoT solutions.
• Collaborate with engineering, product marketing, strategy, and executive teams to translate complex technologies into business-relevant stories.
• Identify and capitalize on industry trends related to AI, Physical AI, robotics, software‑defined architectures, autonomous systems, and future mobility.
• Build and maintain strong relationships with technology, automotive, AI, and business media, as well as industry analysts and influencers.
• Support executive thought leadership through media interviews, speaking opportunities, award submissions, and industry events.
• Prepare presentations, media briefing materials, messaging documents, and executive briefing books.
• Maintain repositories of media assets, backgrounders, messaging frameworks, competitive insights, and thought leadership materials.
• Monitor industry news, competitive activity, analyst reports, social conversations, and emerging technology trends to identify communications opportunities.
• Support NXP leaders in participating at global industry events, including CES, Embedded World, electronica, AutoSens, and automotive or AI-focused conferences.
• Manage third party vendor support, including public relations agency resources.

Skills

Media relations

Strategic communications

Corporate storytelling

Editorial skills

Executive communications

Editorial planning

Public speaking

Stakeholder management

Education

Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Technology or related discipline

Tools

Microsoft Office

Job description

NXP Semiconductors NV in the United Kingdom is seeking an experienced Public Relations professional (f/m/d) to shape and amplify NXP’s voice across automotive, AI and edge technology domains. You will design global PR programs, craft narratives for SDVs, autonomous systems, and intelligent edge devices.

This role requires strong media relations, clear storytelling, and the ability to translate complex technologies for global audiences, with exposure to executive thought leadership, events, and