Global PPC Lead: Amazon & Digital Ads for E‑Commerce

Integral LED; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

Integral LED is seeking an experienced PPC Specialist to own UK, EU and USA Amazon PPC campaigns and broader digital activations. You will partner with the Head of E-Commerce, product managers and the e-commerce team to drive awareness and sales while maintaining ROAS.

The role focuses on global Amazon campaigns and may expand to other channels. Key activities include strategy development, campaign setup and optimisation, performance reporting and opportunity identification across marketplaces.

Qualifications

• Experience planning and executing PPC campaigns at scale.
• Ability to manage budgets and maximise ROAS across UK, EU and USA markets.
• Experience with Amazon DSP and other digital activations is advantageous.

Responsibilities

• Develop strategy for UK, Europe and USA Amazon PPC activity (Sponsored Products, Sponsored Brands, Sponsored Display).
• Set up, monitor and optimise PPC campaigns across Amazon and other marketplaces, Search and Social.
• Support DSP partner with full funnel advertising execution.
• Daily control of ACOS and spend across multiple accounts.
• Run post-campaign analysis and reporting on campaign effectiveness.
• Build audiences and insights for new-to-brand and retargeting campaigns.
• Collaborate with internal teams to maximise campaign ROI.
• Implement Amazon Advertising strategies for product launches and brand building.
• Run audits and identify growth opportunities.
• Present reports to stakeholders.
• Stay updated with PPC industry trends and platform updates.

Skills

Brand-side trading experience

PPC management

ROAS optimization

Data-driven decisions

Tools

Google Ads

Semrush

Pacvue

Skai

Helium 10

Keepa

AMC

Job description

Integral LED is seeking an experienced PPC Specialist to own UK, EU and USA Amazon PPC campaigns and broader digital activations. You will partner with the Head of E-Commerce, product managers and the e-commerce team to drive awareness and sales while maintaining ROAS.

The role focuses on global Amazon campaigns and may expand to other channels. Key activities include strategy development, campaign setup and optimisation, performance reporting and opportunity identification across marketplaces.