Global Partnerships & Activation Lead

Global Sports Jobs Limited; Blackburn; On-site; GBP 36,000 - 60,000; Full time

Benefits offered by this job

On-site gym

Cycle to work scheme

Product discount

Birthday day off

Pension with employer contribution at

Pension with employer contribution at

Job summary

Science in Sport Group is seeking a Senior Partnerships & Activation lead to maximise strategic commercial value from its global sponsorships, rights holders and athlete relationships. You will turn partnerships into high-quality content and activation assets across owned, earned, partner and paid channels worldwide.

Role demands deep experience managing major sports partnerships, strong negotiation skills, and a track record delivering integrated activation programmes across digital and

Qualifications

• Significant experience managing major sports partnerships.
• Strong understanding of sponsorship rights, contracts, negotiation and value exchange.
• Excellent understanding of how partnerships generate content and marketing assets.
• Experience developing integrated activation programmes across digital and physical channels.
• Strong commercial and financial judgement, including ROI and return-on-objectives assessment.
• Excellent stakeholder management, communication and negotiation skills.
• Strong understanding of sport, athletes and elite performance environments.
• Confidence operating with major global brands, rights holders, teams, athletes and agents.
• Strong planning, project-management, budget and performance-reporting capability.
• Experience working across international markets.

Responsibilities

• Take operational ownership of priority partnerships, maintaining a deep understanding of contractual rights, obligations, deliverables and restrictions and building outstanding day-to-day relationships with rights holders, teams, athletes and representatives.
• Develop an annual activation plan for every major partnership, identify under-utilised rights and incremental opportunities, and move the organisation from partnership servicing to partnership value creation.
• Develop a clear content and asset plan for every major relationship, spanning athlete access, performance stories, science and education, product usage, photography, short- and long-form video, social, interviews, events, appearances, retail, PR and community activation.
• Work closely with the Content Studio to create a forward pipeline of content rather than relying on reactive activations, briefing it sufficiently early to maximise access and production efficiency.
• Map sporting calendars, competitions, championships, athlete moments, partner events, product launches, retail opportunities, content capture, PR moments, community activations and science and education opportunities into the Global Marketing Calendar.
• Create a clear annual activation brief for every Tier 1 strategic relationship covering why it is held, who it enables the brand to reach, what has been bought, what will be created, how value will be distributed and what success looks like.

Job description

Science in Sport Group is seeking a Senior Partnerships & Activation lead to maximise strategic commercial value from its global sponsorships, rights holders and athlete relationships. You will turn partnerships into high-quality content and activation assets across owned, earned, partner and paid channels worldwide.

Role demands deep experience managing major sports partnerships, strong negotiation skills, and a track record delivering integrated activation programmes across digital and